Reframing Marketing

Why does no one know how AI works?

Reframing Marketing

Show Notes

No one really knows how AI works, not even the people who created it. This has puzzled me for a long time. Why does no one know how it works? If we created it, we should know how we built it 🤷🏻 I recently read Mo Gawdat's book Scary Smart, where I learned that the reason we don't know how AI works is that we didn't create it. AI built AI. In this episode, I explain how AI can build itself and how the complexity of the code it creates means that no human will ever truly understand how it works.

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