An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen
Employer Branding PodcastShow Notes
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand.
Mercedez Lockett-Hart is the Employer Brand Manager at Adyen.
Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/
Careers at Adyen: https://careers.adyen.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
More from Employer Branding Podcast
AI is changing the way that we approach employer branding content. In this episode, we talk to Bryan Chaney about what matters most, and why it’s OK to say that you’re not for everyone.
EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars, but unless people feel them in their day-to-day, you haven't really activated anything. Authenticity is what bridges that gap — and authenticity, almost always, is built through collaboration.
At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand concepts into the recruitment process.
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office.
As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are.