Ep35 - How Two Mates Built COAT Paints in Just 6 Years | Rob Green

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How do you launch a completely new paint brand into an already crowded industry — and make it stand out? I sat down with Rob Green, co-founder of COAT Paints, to find out. COAT shipped its first tin of paint six years ago, after Rob and his co-founder — also called Rob 😂 — spotted what they believed was a gap for a more modern, premium and sustainable paint brand. rob-gary Rob had already worked with the likes of 3M and Sherwin-Williams, but building a paint company from scratch was a completely different challenge. rob-gary We get into: 🎨 Why they believed the paint-buying experience needed changing 📱 How social media helped COAT grow ♻️ Why their paint is made to order 🇬🇧 Their focus on UK sourcing and manufacturing 🖌️ What COAT offers professional decorators 🎨 Their peel-and-stick colour samples 💪 Why opacity has become such a talking point with decorators 🧱 Mist coating new plaster and why Rob warns against cheap mist coats 🪵 Primers, woodwork paints and exterior products 💷 How the COAT trade account works We also get properly technical about the paint itself — including Rob explaining why COAT's Flat Matt sits at around 2% sheen, is Class 1 durable and why they recommend two coats even when customers think they've nailed it in one. rob-gary rob-gary A really interesting conversation with someone who's gone from working for huge established brands to building one himself. And after only six years, COAT already feels like it's been around a lot longer. 🎙️ The Brush Wizards Podcast with Rob Green, co-founder of COAT Paints.