London Writers' Salon

#216: Sarah Gilbert — PR for Indie Authors, Thinking Like a Publicist, and Starting Small to Build Momentum

London Writers' Salon

Show Notes

Lulu PR Manager Sarah Gilbert on building a reader-first publicity plan, pitching the media as an indie author, and turning small grassroots wins into lasting momentum.

More from London Writers' Salon

Oct 10, 2026

Indie authors Joanna Penn, Orna Ross, and Eleanor Anstruther on going direct to readers and protecting your rights, the business and money side of self-publishing, and building an audience by serialising on Substack.

Oct 3, 2026

Sunday Times bestselling author Emma Gannon on healing burnout through play and joy, trusting your creative intuition over people-pleasing, and what she's learned from self-publishing alongside traditional publishing.

Sep 25, 2026

Poet, publisher, and educator Anthony Anaxagorou on treating rejection as part of the job, pushing an idea to its edge without losing the reader, and ending a poem where it can keep travelling — a re-release of episode #012.

Sep 20, 2026

Bestselling novelist Marti Leimbach on the art of writing a novel, surviving early success and the long career that follows, and turning lived experience into fiction — a remastered version of episode #016.

Sep 12, 2026

Pellerin Books founders Laura Palmer and Jessie Sullivan on how readers discover books now, where to put your marketing money, and why the quality of the book still decides everything.

See all episodes →