Show Notes
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It seemed like such a good plan. Doug Ford tried to save local news with cash from weed, liquor, and gambling. He told four provincial agencies, the ones in charge of booze, pot, the lottery, and transportation, that they had to buy ads from local Ontario publishers. Buy Canadian. This directive came after years of provincial ad money being funneled to American tech and media. Millions of Canadian taxpayer dollars fed to Meta or Google for ad buys or the now notorious $8 million ad spend that included a government of Ontario Super Bowl ad. They were basically advertising to Canadians through American outlets. So for Ontario publishers the about face to a Buy Canadian advertising plan was a welcome change.
So how did it pan out? Where did the millions in ad spending actually go? Who won? Who lost out on the cash? Our reporter Gemma Boothroyd went digging for answers.
And those questions Gemma chased are all the more important now that the Federal Government is rumoured to be considering scaling up the Ontario plan to the federal level.
Host: Jesse Brown Credits: Gemma Boothroyd (Reporter), Bruce Thorson (Senior Producer), Tristan (Audio Editing & Production), Jesse Brown (Editor and Publisher) Fact checking by Julian Abraham Additional music by Audio Network Image by LGOntario
More information: Ontario ad campaign 'It's Happening Here' has cost taxpayers $8M | CBC News Doug Ford promises 25 per cent of government agency, provincial advertising budgets to local media outlets — Toronto Star
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It’s our annual crowdfunding month! You can become a supporter starting for just $5/month by going to canadaland.com/join — we’ll even throw in a free tote bag. And be sure to stay tuned for some big announcements over the next few weeks. — Author Patrick Lennox argues the case that the leaders of the separatist movement in Alberta are treasonous. Lennox writes that the "...enablers in the quasi-separatist United Conservative Party are engaged in treason against the Canadian people. They wear the obscuring masks of grievance, but behind those masks are the faces of traitors, a gaggle of hucksters, con men, and megalomaniacal politicians who are enabling our enemies to loosen our will to self-determination as a nation." So is Alberta's referendum the legitimate airing of grievance or the culmination of a grave crime? Either way, the results are about to roll in… Host: Jesse Brown Credits: Bruce Thorson (Senior Producer), Tristan Capacchione (Audio Editing & Production), Jesse Brown (Editor and Publisher) Fact checking by Julian Abraham Additional music by Audio Network Image by Canadaland