Show Notes
We’ve all experienced brands totally bombarding us with ads and messaging during a big launch or rebrand campaign, but going radio silent in the inbetween. The fact is, without fortifying a client base on those off times, brands will end up with less eyeballs, and way less enthusiasm, the next time they launch a new sale, product, or campaign. In order to maintain an audience, it’s integral for a brand to spend that off time nurturing and priming their base.
Today, we’re talking to content strategist Lacy Boggs. Lacy is the author of the bestselling Kindle ebook Make a Killing with Content and the director of the Content Direction Agency which helps small businesses with strategic content for in between launches.
Tune in and listen to episode ten as we cover the differences between conversion copywriting and content marketing, the delight and frustration of TikTok and speaking Gen Z’s language, and where to draw the line on your social media channels between personal and professional content.
In This Episode, You Will Learn: All about Lacy, her zodiac sign, and why she felt attacked the first time she read her enneagram results (03:20) Lacy’s definition of content marketing and what it is and isn’t (07:35) You don’t have to adopt every new social channel just because it’s hot—find the platform that works for you and your audience (19:11) Choose one of your social media channels as a place to test ideas outloud (30:07) Strategies for nurturing and building a brand in between launches (34:38) To get to content that really sticks and resonates, be willing to play around and think outside the box(49:26)
Find Out Your Own Unfair Advantage: www.chantizak.com/unfairadvantage
Connect with Lacy: Website Make a Killing with Content LinkedIn Instagram Facebook
Connect with Chanti: Website Facebook Instagram
Connect with Dawn: Website Instagram LinkedIn
Some of our quiz funnels: https://horizonfound.com/quiz https://learn.kaysemorris.com/ceo-teacher-type-quiz https://www.consciousconversion.com/quiz/ Hosted on Acast. See acast.com/privacy for more information.
More from The Entrepreneur’s Ecosystem
Having deliverability problems with your email campaigns and automated messaging might seem like a mind-numbing pain or even a cruel troll-like riddle, but in Matt’s eyes, these are fundamentally objective problems, which are always the best kind to have. These are the problems that simply need the right plan and appropriately applied process in order to guarantee a productive solution.
Are you looking to work on your own terms? Or maybe you’re just ready to build your schedule around the lifestyle you're cultivating for yourself rather than vice versa? Today’s guest has mastered the art of working to live and refusing to live solely for work. She offers VIP days of concentrated assistance in helping her clients produce the most impressive sales copy for their businesses within an accelerated time frame.
Do you feel out of alignment in your business? Or maybe you get burnt out easily when it comes to creating content on top of everything else you have to do for your day-to-day business operations? For today’s guest, she has mastered nourishing creativity while not lacking in any other areas and she’s teaching her clients to do the same.
Do you ever feel like you’re making progress and then suddenly you plateau? Or perhaps you have expectations for how your success is going to go and when it doesn’t end up how you thought it would, you get stuck? Our guest today has made a name for herself by helping others get through their plateaus and onto greater things.
In today’s day and age, connecting to your audience is more important than ever before––especially if your career depends on those connections. People have grown tired of dealing with the constant stream of ads on blogs, so that’s why you might want to look into creating a newsletter about a topic you’re passionate about, and curating your audience that way.