Show Notes
Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, w...
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Send a message to InsidetheSquare I redesigned my website. Again. Yes, this is the second time this year. Apparently some people buy sports cars during a midlife crisis; I apparently rebuild websites. But this time, I went much further than swapping a font and moving a few sections around. I changed the structure of Inside the Square, retired hundreds of old pages, created new content, changed what I want the site to be known for, and rebuilt the entire thing around where the business is goin...
Send a message to InsidetheSquare Some of the worst website design decisions start with perfectly good advice. Keep everything above the fold. Make your content scannable. Keep your layouts consistent. Make your buttons stand out. Add more interactivity. Sound familiar? In episode 105 of Think Inside the Square, Becca takes a closer look at five common design principles that can make a website less effective when they're treated like rules instead of guidelines. From overcrowded hero sections...
Send a message to InsidetheSquare In this episode of Think Inside the Square, I’m talking about one of the biggest shifts in the way I approach Squarespace projects: start with what the website needs to do, then decide how it should look. We’ll look at why the names Squarespace gives its features don’t have to determine how you use them, how collections can become surprisingly flexible content systems, and why starting with the platform’s existing structure can save you from hundreds of unnec...
Send a message to InsidetheSquare AI has become an essential part of my workflow as a Squarespace designer. So when I came back from maternity leave, I added a new question to every potential client call: How comfortable are you with me using AI as part of this project? In this episode of Think Inside the Square, we're talking about the awkward part of using AI professionally: disclosure. What should your Squarespace clients know? Do you need to tell them every time AI helps you write CSS or ...
Send a message to InsidetheSquare Your next web design client might already have an AI-built website. AI can help someone get surprisingly far into a website project. They can create layouts, generate copy, choose images, and build something they're genuinely excited about. And then they hit the part where the website actually has to work. In this episode of Think Inside the Square, I'm talking about what I think is an emerging service opportunity for web designers: taking an AI-built website...