Behind the Craft

Full Tutorial: Make Professional Launch Videos for Free with Hyperframes | Bin Liu & Jake Moran

Behind the Craft

Show Notes

Bin and Jake built HyperFrames, HeyGen’s free open-source tool that turns HTML into professional product launch videos. In this episode, they shared how you can one-shot a launch video for any website. Jake also walked through his personal playbook to make amazing videos with AI — from storyboarding to reusing components to polish.

We talked about: (00:00) From HTML to professional video with AI (02:37) How to install HyperFrames in Codex or Claude Code (04:50) Demo: Make a launch video in one shot from Spotify.com (10:47) Jake’s workflow to level up AI videos (13:06) frame.md: Turn brand guidelines into video direction (15:05) storyboard.md: Write the story before building scenes (17:31) HyperFrames launches: Reuse HeyGen’s real components (20:17) Get AI to generate static frames for review before rendering (22:46) Studio: Make visual edits and final polish

Thanks to our sponsors: Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peter-yang-jun21-pod Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang

📌 Get the takeaways: https://creatoreconomy.so/p/full-tutorial-make-professional-launch

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Where to find Bin and Jake: Bin: https://x.com/liu8in Jake: https://x.com/JakeFromHeyGen HyperFrames: https://github.com/heygen-com/hyperframes

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