Designing Behavior Change That Sticks | BJ Fogg | Modern Change Management & Leading Change

This Change Signal conversation with BJ Fogg raises three interesting questions:

Are you designing change, or just hoping for it?

Where’s the overlap that actually works?

What is your environment quietly shaping?

Behaviour ch

Change sits at the heart of every transformation effort, yet most leaders still rely on willpower, communication, and good intentions. BJ Fogg offers a more practical approach — one grounded in designing for behaviour rather than trying to persuade it.

We explore his core model: behaviour happens when motivation, ability, and prompts come together. Miss one, and change struggles. Get the combination right, and change becomes far more predictable.

BJ also reframes scale through a simple but demanding lens — finding the overlap between what the organization needs and what people are willing and able to do. Much of what looks like resistance is actually misalignment.

And then there’s the environment. Not as context, but as a primary lever. Change what surrounds people — the cues, the ease, the friction — and behaviour often follows.

Change Signal. Where transformational change leaders seek and find modern change wisdom. Cut through the blather, the BS, and the noise to find the good stuff that works.

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