Show Notes
In today's episode, Richie and I explore the evolution of my art sales strategy. I reflect on my early days exhibiting at cafes and art markets, where community connections and personal interactions were key (the butterfly approach). We then look at my more recent experience utilising online sales, e-course teaching, and art licensing (the hermit approach). We chat about the pros and cons of each method and consider whether there's a better option somewhere in between! Whether you're a social butterfly or prefer the solitude of the hermit life, this conversation offers plenty of food for thought for your art sales strategy.
Mentioned:
South Australia Living Artists Festival
Life Book Online Art Course hosted by Tamara Laporte
Squarespace (website builder)
Visit my resources page for more details on my classes, YouTube videos, free guides, and more!
Sign up for my newsletter to stay updated.
Find me on Instagram: @laurahornart
More from The Laura Horn Art Podcast
There's a fine line between preparing and procrastinating! This week, we answer a listener question about why it can be so hard to actually sit down and make art.
I'd love to say that my journey as an artist has been a smooth one, filled with joyful painting and effortless learning, but I think we all know that's not quite how things go!
What is flow state, why is it so beneficial for artists, and what can we do to create more opportunities for it to show up in our creative practice?
Marketing is a tricky part of running a creative business. It can feel pushy, icky or simply like a chore — but at other times, it can be surprisingly interesting and even fun.
In this episode, Richie shares a simple mindset tool for checking in on how we’re doing. Are we flat chat and edging towards burnout? Or have we eased off so much that we’re starting to disconnect and stagnate? It’s a helpful way to find that sustainable sweet spot and keep the spark alive over the long term.