The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv

Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches.

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Show Notes:

(0:00) I helped a dentist create one of the greatest marketing campaigns

(8:35) How to find the glitch in the system

(11:10) Go for your own problems

(13:25) Where is the attention going?

(16:10) ANGEL

(19:15) 19-minute ad experiment

(25:30) The genius moment behind Squatty Potty, Poo-Pourri

(26:55) Poo-Pourri ad

(27:25) How to craft a $100M ad

(28:55) Use comedians

(35:55) Warm up the algorithm

(39:35) Super Bowl stunts

(41:10) PG-13 content for the masses

(44:45) Base hits vs. home runs

(45:10) The economics of the movie business

(47:05) “I’ve never met a billionaire who doesn’t want to make movies”

(49:55) The brutality of Hollywood

(54:10) Having a personal vibe coder

(1:00:05) Advice to my younger self

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Links:

• Angel Studios — angel.com

• Poo-Pourri — poopourri.com

• Squatty Potty — squattypotty.com

• Purple — purple.com

• A24 — a24films.com

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /