Ep 06: The CEO Mindset for Sales

When the setbacks hit and confidence takes a knock, how do ambitious business owners really get back up and keep growing? Enfys Maloney welcomes confidence coach Savanna Madden for an unflinching chat about the real mechanics of resilience and self-assurance. A former performer turned entrepreneur, Savanna Madden reveals her journey from the spotlight to running two businesses, and the reality that even seasoned high-achievers face imposter moments and burnout. She explains her evidence-based approach for repairing confidence after a setback, why a strong support network is gold, and how cultivating everyday mindfulness can be a potent confidence boost. Make sure you tune in to learn why confidence is a living, breathing asset for all leaders. Key Topics Covered: 00:00 Overachieving, work ethic, and the realities of burnout 01:04 The commercial power of confidence for business owners 01:41 How to become more confident: audacity, tenacity & backing yourself 03:39 Confidence as a muscle 04:49 What to do after a confidence knock, normalising setbacks 05:31 Rebuilding confidence: gathering evidence and perspective 07:07 The power of support networks and community 12:15 Confidence through self-care and physical pursuits 15:39 Consistency, repetition, and pushing beyond your comfort zone 17:34 Surviving daily confidence drains 21:13 Facing big goals: keynotes, retreats and events 24:37 Sales strategy: perseverance, not retreating 31:30 The link between confidence, fulfilment and business growth 33:38 Navigating the line between confidence and arrogance About: Savanna Madden Savanna Madden is a confidence and speaking coach for solopreneurs. She helps founders and business owners regulate their nervous system, find their voice, and show up powerfully on the platforms where it matters most - stages, podcasts, and beyond. Drawing on breath work, somatic techniques, vocal training, and performance coaching, Savanna works with the whole person, not just the words. Her clients stop shrinking in the moments that count and start speaking with the kind of presence that builds trust and attracts clients naturally. Before launching her coaching practice, Savanna founded Madden Theatre Arts, an award-winning theatre school in Hertfordshire. She is also the host of the Reclaim Your Voice podcast. Savanna believes that most people are not lacking confidence. They are lacking the tools to regulate what happens in their body when the pressure is on.

What does it really take to leave a "successful" career behind, and how do you keep doing the big, brave things once you've made the leap? Enfys Maloney sits down with coach, author and event host Robb Gilbear for an energising conversation about the philosophy that has become a movement: Do Bold Sh*t. From DJing at Burning Man and opening for The Prodigy, to heading up people and culture, to building a thriving coaching business off the back of one viral LinkedIn post, Robb shares why ignoring the nagging feeling that you're meant for more can be the ultimate failure. He explains why protecting your thinking time is non-negotiable, why the boundaries we set with ourselves are often the first to slip, and how a simple four-question exercise called fear setting can shrink even the biggest monster under the bed. Key Topics Covered: 00:00 Why fear always shows up when you're growing 01:14 Robb's three careers 02:25 Quitting and the viral post that changed everything 04:13 Do winners quit? Redefining success and failure 06:06 Where the Do Bold Sh*t philosophy came from (and the funky socks) 08:35 What happens when people believe they can do bigger things 11:39 Protecting your thinking time 14:06 The habits bold entrepreneurs need around time, devices and space 17:12 Why the promises we make to ourselves keep slipping 23:08 What Robb is doing that scares him 25:55 Attracting high-ticket clients in a way that feels good 27:59 Robb's book, Die Before They Do, and where to find him.

What does it truly mean to set goals that change your life and how can aspiring founders give themselves permission to dream bigger? Enfys Maloney sits down with entrepreneur, author and impact leader Dee Airey for an unmissable, honest deep-dive into the mindset behind her book, Set Goals Like a Rich Bitch. Drawing on her own journey and the stories of women she’s coached, Dee Airey shares how “rich” means far more than money, why the world changes when women prioritise their own growth, and the courageous role of honesty and trust in unlocking your next level. Discover why guilt keeps so many people stuck, how “next level” goals aren’t always about making more but about becoming more, and why your environment and community are absolutely essential as you rise. If you’ve ever achieved your goals and wondered “what’s next?”, if you struggle to own your ambition, or if you want the raw truth about what really gets results this conversation is for you. Key Topics Covered: 00:00 Empowerment starts with supporting others – Dee’s work in Zambia 01:38 The real meaning of “rich bitch” goals and why ambition isn’t selfish 04:40 Giving yourself full permission to want more (and stop apologising) 06:13 Trust, honesty, and the oxygen mask principle for women 08:03 The “wasteland” after hitting a goal, and how to find your next one 10:22 Why your next level isn’t always about more money 15:30 Dreaming beyond the possible 17:17 Ambition and surrounding yourself with the right people 20:08 Transference of energy and why networking is non-negotiable 21:17 The essentials for achieving big goals: trust, honesty, permission 22:28 How to use Dee’s book as a practical, powerful tool for change 24:10 What to expect at Dee Airey’s mastermind table

What does it take to build a brand that not only looks good but actually attracts clients and sales? Enfys Maloney sits down with branding expert Hazel Turner to dive into psychology-led branding for small business owners. Drawing on her experience with premium brands like Vogue and ASOS, Hazel shares why consistent, intentional design is the secret behind powerful brands and how small businesses can apply these big brand principles. Discover how branding shapes perception in seconds, the difference between simply “beautiful” brands and brands that sell, and why your personal style and presence are as much part of your brand as your website. Essential listening for anyone ready to take brave, bold action to make their brand work for them, not against them. Key Topics Covered: 00:00 The power of branding in shaping client perception 01:26 Hazel's experience with major brands and the lessons learnt 03:25 Prioritising the end user when designing brand identity 06:26 The importance of visual touchpoints and audience alignment 07:12 Consistency versus aesthetic variety in branding 10:09 Personal style, attire, and their impact as brand touchpoints 13:06 The role of brand strategy in business growth and perception 16:30 Who decides brand perception: founder versus audience 18:19 The reasoning and strategy behind major brand rebrands 20:51 When offline and online brand experiences don't align 29:45 Hazel Turner's mastermind table at the Extravaganza

S02 Ep 14: More Than PR – How Founders Can Raise Their Profile with Carol Driver What does it really take to harness the power of PR and become the go-to expert in your field? Enfys Maloney welcomes PR consultant and journalist Carol Driver to share how founders and entrepreneurs can be seen as industry leaders through strategic press coverage. With nearly 30 years’ editorial experience, Carol Driver reveals what makes a story newsworthy and why most founders underestimate their own story potential. Discover the hidden benefits of PR beyond mentions and media, from book deals and TV appearances, to the mindset shift that happens when people want to hear from you. Candid, practical advice on handling negative press, the realities of “being visible,” and why brand alignment is crucial for every PR opportunity.