Stop Blaming Churn: Fix Your Subscription by Understanding the Buyer First
Subscription Prescription | Weekly Doses to Boost Ecommerce RevenueShow Notes
Most brands are trying to solve churn by tweaking their cancellation flows. But the truth is, if your customer doesn’t know what they need - or how often - they’re going to cancel no matter what you offer on the way out.
In this episode of Subscription Prescription, we sit down with Cherene Aubert to unpack three universal truths of subscriptions:
Why churn is often a symptom of a buyer education problem How helpful beats clever when it comes to building trust And why your loyalty program should revolve around your most committed customers—your subscribers If you’re stuck trying to optimize retention, this conversation will help you zoom out and rethink what’s driving your subscription in the first place.
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If you have to launch a hundred new ad creatives every week just to keep spend flowing, the problem is not your ads. It is your positioning.