SPA Girls Podcast

Debunking Publishing Myths & How To Beat Procrastination ft. Rachael Herron (Classic Replay EP#563)

SPA Girls Podcast

Show Notes

This episode was originally recorded in 2021. We’re replaying it because the advice hasn’t aged a day.

Most writers don’t have a talent problem. They have a fear problem. In this Classic Replay, internationally bestselling author Rachael Herron joins Trudi, Shar, Cheryl and Wendy to talk about why fear is the real engine behind procrastination, what to actually do about it, and three publishing myths that need to die.

Rachael has written more than two dozen books across thriller, mainstream fiction, feminist romance, memoir and nonfiction for writers. She publishes both traditionally and independently, which makes her one of the most useful people to ask about how those two paths really compare — money included.

What we cover:

How seven years of not writing ended with a 50,000-word NaNoWriMo draft — and a three-book deal at auction

What a six-figure, three-book New York deal actually paid her per year after taxes and agent commission

Why she’s never earned out a US advance, and what “earning out” really means

How keeping ANZ rights separate accidentally launched her self-publishing career

Why she now makes more from self-publishing than from traditional

Three publishing myths worth killing: that you need a degree, that a big advance means you can quit your job, and that publishers market better than you do

Ira Glass’s “gap” theory, and why your good taste is the thing making you miserable

Building a “trash mountain” first draft on purpose

Her revision toolbox: the sentence outline, 100 Post-its, and writing forward as if you’ve already fixed it

Practical anti-procrastination tactics — the café with no Wi-Fi, the check-in buddy, the 45-minute burst

Swapping your to-do list for a “ta-da list”

Writing across multiple genres, and what it costs you

Rachael’s one piece of advice: write “Don’t wait” on a Post-it and stick it on your computer.

About Rachael Herron Rachael Herron (also writing as R.H. Herron) is the USA Today and internationally bestselling author of more than two dozen books. She received her MFA in writing from Mills College, Oakland, and has taught writing extension workshops at UC Berkeley and Stanford. Her most recent novel is The Seven Miracles of Beatrix Holland. She lives in Wellington, Aotearoa New Zealand.

Find Rachael: rachaelherron.com | How Do You Write podcast | Resources for writers

Note since recording: NaNoWriMo closed as an organisation in March 2025. For a structured drafting challenge, try Sarra Cannon’s Rough Draft Challenge at roughdraftchallenge.com

🔗 CONNECT WITH THE SPA GIRLS:

🌐 Website & free self-publishing resources: http://www.SelfPublishingAuthorsPodcast.com

🎧 Subscribe to our weekly episodes on your favourite podcast app — search “SPA Girls Podcast”

❤️ Watch our episode recordings on the SPA Girls Podcast You Tube Channel http://www.youtube.com/c/SPAGirlsPodcast

💗 This podcast is supported by our amazing Patreon community! ⭐ Join at the $10 tier for access to our private Self-Publishing Mastermind group where we discuss marketing, writing, and answer your burning questions: http://www.patreon.com/spagirlspodcast

More from SPA Girls Podcast

Oct 21, 2026

Jenna Moreci is an award-winning romantasy and writing craft author with a YouTube channel of hundreds of thousands of subscribers and tens of millions of views. In this classic replay (originally recorded 2023) episode she explains how she built the channel, and how a writer can do the same without it taking over the writing.

Oct 14, 2026

You don’t need a million readers. You need 1,000 who buy everything you write. Cheryl, Shar and Wendy take Kevin Kelly’s 1,000 True Fans model — 1,000 people spending $100 a year — and work out what it actually looks like for an indie novelist right now.

Oct 7, 2026

🔁 CLASSIC REPLAY — This episode was originally recorded in 2023 and the writing craft advice is just as relevant today.

Sep 30, 2026

This is a concrete, numbers-heavy conversation about what diversification actually means for a working author. Million-selling author Craig Martelle has published over 200 books since 2015, across 28 series, and has around 25 different sources of income. Craig’s definition of Author Diversification is multiple revenue streams, and he counts formats, distributors, languages, genres and co-authors as part of it. He walks through where to start when you’ve only got five books out, why paperback belongs in your Amazon ads, what a SAG-AFTRA narrator really costs and why he pays it anyway, and how he translated nine books into German for almost nothing using three AIs checking each other.

Sep 23, 2026

USA Today bestselling author Lana Love writes short romance: 15,000-word books with curvy heroines and protective heroes. She publishes one a month and has more than 60 out. Her income doubled when one book in her Mountain Men series took off and lifted her whole backlist, and she did it with very little advertising. In this episode of the SPA Girls Podcast (EP571), she walks us through exactly how.

See all episodes →