Show Notes
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey. Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions Decide How to Deliver the Ad Message Using the Valence and Intensity Model Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model
Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741
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