Show Notes
Send us Fan Mail You think you know what your customer wants… but do you really? Turns out, most of us get it wrong. In Episode 139 of the Foodpreneur with Chelsea Ford podcast, I’m joined by Angela Beswick from Stickybeak - the rapid consumer testing platform - and Bonnie Slade, founder of NaturKidz, whose last-minute product testing changed the trajectory of her pitch to a major retailer. This one’s a must-listen if you’re launching a new product, updating your packaging, or prepping for a ...
More from Foodpreneur with Chelsea Ford
Send us Fan Mail Recently, two founders called me. Both were facing the same market: buyers and stockist type. The first was three months into a problem, and they were angry, tearful, and completely worn down. Honestly, it was hard to hear. The second had rung with a plan to build a brand that could change how an entire category gets bought and sold. They'd been pitching their idea to buyers, brokers, and distributors already. What struck me wasn't that one had problems and the other didn't, ...
Send us Fan Mail If you want a genuine look ahead at where food and drink is heading, not just what's hot this month, this episode is essential listening. I talk to THE most learned person in the business. Lulu Gibbons is a research and insight specialist at Langdon, sister company to NFTC. Up until recently, Lulu was based in London, UK, and she's now in Australia. Lulu's job is to sit five to ten years ahead of the curve, spotting the small, quiet consumer signals from around the world long...
Send us Fan Mail Would landing on the shelves of Woolworths be a dream come true for you? For Sarah Leung, it was - and it still wasn't enough to keep her in the business. Sarah is the founder of Umei Foods, a modern Asian condiment brand known for its plant-based mayo range in flavours like yuzu and gochugaru. Before Umei, she spent six years building Alg Seaweed, a dietitian-led seaweed brand that scaled fast - including 200+ new Woolworths stores in eight weeks. By any outside measure, it ...
Send us Fan Mail There are four things you cannot get wrong if you want to scale and exit a beverage or wider CPG business. Get one wrong, and it doesn't matter how good the rest of your business looks; you're leaking value somewhere you probably can't see yet. In episode 170 of Foodpreneur with Chelsea Ford, I talk to James "JP" Purcell, founder of Drinks 101, a commercial advisory for beverage founders. James breaks down exactly what those four things are, where they usually go missing, and...
Send us Fan Mail How do you build a consumer packaged goods business that's breaking through $100 million in gross sales, entirely bootstrapped, with no outside investment? My guest today is Scott Mendelsohn, founder of Raw C, Australia's leading coconut brand. I first interviewed Scott back in October 2023 (link in show notes), and this is the follow up so many of you have been asking for, what does the business actually look like now, a few years on. The numbers are staggering. Coconut wate...