Show Notes
The Newcastle Knights are back in the NRL Grand Final for the first time in 25 years — but this isn’t a Grand Final preview.
It’s a conversation about belonging and why the relationship between Newcastle and its rugby league team feels different.
Moneyball host Scott Keenan is joined by 1997 premiership winner Steve Crowe, Triple M Newcastle Breakfast co-host Tanya Wilks, and The Knighted creator Lincoln Ison.
Crowey takes us inside Newcastle’s famous 1997 Grand Final week, including the emotional team meeting the night before the win over Manly and the extraordinary scenes as thousands of supporters sent the team to Sydney.
Tanya explains what she is hearing from Newcastle as the city turns red and blue again, while Lincoln talks about experiencing this run as a modern fan and content creator, including the livestream moment that left him in tears.
They also discuss Kalyn Ponga, Justin Holbrook, the fans who kept turning up through the wooden-spoon years, merchandise and membership, and a bigger sports-business question:
Can a professional sporting club manufacture genuine belonging — or does Newcastle have something that simply can’t be copied?
Guests Steve Crowe — Newcastle Knights 1997 premiership player, former club administrator and Newcastle business leader. Tanya Wilks — co-host of Triple M Newcastle Breakfast and a fixture of Newcastle radio for more than 25 years. Radio Today Lincoln Ison — rugby league content creator and host of The Knighted, covering the Newcastle Knights through previews, reviews and fan-led content. Apple Podcasts
Moneyball – The Business of Sport pulls back the curtain on the deals, decisions, people and commercial forces shaping sport. Hosted by Scott Keenan, sports-business commentator and communications strategist. YouTube: @moneyball_show Instagram: @moneyball_show Contact: [email protected]
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