How many franchise-based series can sport handle? Should teams and athlete be writing newsletters?
Leaders Worth Knowing PodcastShow Notes
The quest to influence and monetise audiences is the core mission for much of the sports industry, and this week James Emmett and David Cushnan reflect on James’ podcast conversation with Liz Wynn, Chief Supporter Officer, at the Guardian - and in particular how the organisation has used newsletters to build direct, meaningful relationships with readers. It sparks a discussion about whether teams and athletes might be missing a trick.
Elsewhere, James reports back from this week’s launch of Ultimate Sevens in London, and has the inside line on the latest disruptor on the rugby union scene and yet another example of a franchise-based sports start-up. What’s really driving these new launches across sport? And there’s just time to chat through Fifa’s big decision to swap Panini - and its sticker albums - for Fanatics.
More from Leaders Worth Knowing Podcast
The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good thing.
Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.
Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe.
Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.
The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.