Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.Show Notes
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales
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