Matthew Crofoot - Coaching Health Entrepreneurs to Build Thriving Businesses

The Longevity Molecule That Has Scientists Talking: Can ESS60 Help Protect Your Mitochondria? What if one of the most fascinating discoveries in longevity research wasn't developed for medicine—but was discovered while scientists were studying carbon? In this episode of the Health Business Growth Show, Tim sits down with Chris Burres, founder and chief scientist of MyVitalC, to unpack the remarkable story behind ESS60—a Nobel Prize-winning carbon molecule that unexpectedly became the focus of one of the most talked-about longevity studies in history. Chris explains how a molecule originally researched for industrial applications went on to produce a 90% lifespan extension in a landmark rat study, why researchers believe mitochondria may be at the center of healthy aging, and what the current human research actually shows. Together, they separate hype from science while exploring sleep, oxidative stress, inflammation, and the future of longevity medicine. Whether you're a functional medicine practitioner, health entrepreneur, biohacker, or simply fascinated by the science of aging, this episode offers an engaging look at one of today's most intriguing emerging health technologies—and the evidence behind it. In This Episode The surprising origin story of ESS60—and why it won a Nobel Prize The famous longevity study that sparked worldwide interest Why mitochondria may hold the key to healthy aging Chris' "BOSS Theory" for buffering oxidative stress What current human research says about sleep, energy, and recovery How practitioners are incorporating longevity-focused care into their practices Why trust and scientific transparency matter in the supplement industry Timestamps 00:00 – Meet Chris Burres: Scientist, entrepreneur & comedy improv performer 02:45 – Why every expert should learn improv (and become a better podcast guest) 04:00 – The Nobel Prize-winning molecule you've probably never heard of 05:50 – The landmark rat study that changed Chris' career forever 09:25 – Can animal longevity research translate to humans? 11:55 – How ESS60 may support mitochondria and healthy aging 16:40 – The unforgettable Mardi Gras analogy that explains oxidative stress 17:35 – What longevity practitioners should know before recommending ESS60 19:40 – New clinical research on inflammation, sleep, and migraine support 22:50 – The skincare science behind ESS60 23:30 – Which MyVitalC products are designed for sleep, recovery, menopause, and daily wellness 25:20 – Resources, practitioner access, and Chris' final advice for growing a successful health practice

We're back with Part 3 of our special Mic Drop series—and these short and powerful stories just keep getting better. We're bringing you again three powerful "mic drop" moments from our community—real strategies that helped these health practitioners grow, simplify, and stay in love with their business. You'll hear from Dr. Yvonne Karney, a midlife wellness expert and Founder of Vitality Renewal, who shares how she shifted from traditional care to a hybrid model that helped her see more patients and feel less overwhelmed. Then, Dr. Rudrani Banik—a Neuro-ophthalmologist and Author—opens up about how writing books completely changed her visibility and credibility (and how you can start, too). And finally, Dr. Jaban Moore talks about his complicated relationship with social media and how leaning into it—awkward moments and all—helped him grow a loyal following and a thriving clinic. If you've been craving ideas that feel doable and real, this episode is for you. And if you haven't grabbed our free e-book yet, The Health Professionals Playbook for Adding Multiple Streams of Income, now's the time. It's full of simple, proven ways to grow your income without chaining yourself to your practice. Grab your copy here: bit.ly/42YnYki.

You know those moments when someone shares one little thing they did in their business and you're like… whoa, that changes everything? That's exactly what today's episode feels like — and it's actually part 2 of our Mic Drop series. If you caught part 1, you already know these short, sharp stories pack a punch. We're pulling back the curtain on three more behind-the-scenes moments from last year's summit — quick, powerful stories from health pros who've built seriously impactful businesses by doing things a little differently. Dr. Tabatha Barber opens up about how she turned her own burnout into a movement — growing her Fast to Faith program into a bestselling book, supplement line, and coaching academy that's now helping women all over the world. Dr. Jenn Simmons shares how things shifted when she finally found the words to say exactly who she helps (and how she started packing out her webinars as a result). And Dr. Rob Whitfield? He's showing us what happens when you pair innovation with intention — from launching a practitioner training program to building a YouTube channel that hit half a million subscribers in just 90 days. Each mic drop offers a fresh look at what's possible in health entrepreneurship when you lean into clarity, strategy, and community. If you're looking for what actually works in the health business space right now, this is your episode. And if you haven't already, make sure you grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It's full of simple, doable ways to stop trading time for money — download it here.

Sometimes the most impactful lessons come in short, sharp bursts—and today, you're getting three. We're sharing exclusive mic drop moments from last year's summit, featuring powerful strategies that actually moved the needle for real health business owners. You'll hear exactly how Margaret Floyd Barry scaled her practice without burnout, how Jodi Cohen utilizes affiliate marketing to drive revenue and growth to her business, and how Susan Bratton turned podcast guesting into a million-dollar revenue stream. Margaret Floyd Barry, Functional Nutritionist, Educator, and Founder of Restorative Wellness Solutions, breaks down how hiring the right team helped her escape the "success trap." She shares how shifting from solo expert to team leader created more impact and freedom in her business. Next up, Jodi Cohen—Founder of Vibrant Blue Oils—reveals the secret to what makes a powerful affiliate program. Then, Susan Bratton, digital marketing powerhouse and CEO of Personal Life Media, shares how staying deeply connected to your audience can fuel authentic business growth. She breaks down exactly how showing up on podcasts (as yourself) can open unexpected doors. P.S. Don't forget to grab your free copy of The Health Professionals Playbook for Adding Multiple Streams of Income here. If you're ready to stop trading hours for dollars, this is your next move.

Most nine-year-olds don't map out their life for the next two decades—but Bo Eason did, and it took him straight to the NFL. Then he did it again—this time as a playwright, storyteller, and speaker who's worked with everyone from Morgan Stanley to small business owners trying to find their voice. In this episode, Bo opens up about how owning your story isn't just inspiring—it's essential if you want to lead, connect, and grow. If you've ever wondered how to stand out in a noisy space, Bo's got some seriously good advice. You'll hear how Bo's approach to storytelling is less about having it all figured out and more about being real—and showing up like it actually matters (because it does). He shares how becoming the product—truly living what you teach—creates trust faster than any script ever could. We also get into how mastery in one part of life spills into everything else, and why courage (not perfection) is what makes people lean in. And Bo's "No Plan B" mindset? It hits different when you hear the story behind it. If you've been playing it small or hiding behind the scenes, this one's for you. Bo reminds us that your story is your superpower, especially in the health space where people crave realness more than ever. His take on stepping up, speaking out, and sticking with your dream is refreshingly honest—and honestly, really motivating. And if you're ready to bring in more income without burning out, grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income right here: https://bit.ly/42YnYki. Timestamps [00:00:00] Introduction. [00:02:34] Growing yourself to grow business. [00:03:17] Dreaming big as a child. [00:08:10] Career transition from football. [00:13:29] Mastering the expression of YOU and what it unlocks for you. [00:17:07] The value of health professionals. [00:20:14] Embodying your product authentically. [00:24:13] The secret to multiplying your success and authority. [00:26:27] Health professionals – train and be ready because you're the answer. [00:30:48] Becoming magnetic through expression. [00:33:42] Mastery equals mastery. [00:37:23] Courage is always rewarded. [00:40:23] The challenge to health professionals - revolutionize how health is delivered. [00:44:11] Effective storytelling through pain. [00:48:23] Overcoming fear to succeed. Memorable Quotes "People believe 50% of what comes out of your mouth, but they believe your body 100% of the time." [00:20:59] – Bo Eason "You get rewarded for that performance every time you do it because courage is always rewarded. If you're reluctant to be in this position I'm asking you to be, then you get rewarded automatically because it's a courageous act to begin with." [00:37:48] – Bo Eason Connect with Bo Eason Personal Story Power: https://boeason.com/psp/ There's No Plan B for Your A-Game Book: https://boeasonbook.com/ Website: https://boeason.com/ Instagram: https://www.instagram.com/boeason21/ Facebook: https://www.facebook.com/boeasonofficial/ Links Mentioned In This Episode Health Biz Hub - https://healthbizhub.com/ Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here👇 THE HEALTH PROFESSIONAL'S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting: https://www.evolvedpodcasting.com/