#242 Mark Suster: Jewish-Latino Roots, Building Upfront & LA’s Tech Scene, Selling to Salesforce, Why Timing Beats Brilliance
The High Flyers Podcast with Vidit AgarwalShow Notes
Welcome to this classic episode. Classics are our favorite episodes from the past 5 years, published as frequently as possible. These are N of 1 conversations with N of 1 people. This is a replay of Episode 153, originally released in 2024— one of our most loved classics.
Mark Suster is General Partner at Upfront Ventures, one of LA’s leading early-stage venture firms. Prior to leading Upfront, Mark was a serial entrepreneur having founded two software companies, selling both with the last selling to Salesforce. Mark is also a prolific writer and one of his favourite pieces, Lines Not Dots is a renowned article.
In conversation with Vidit Agarwal, Mark Suster shares his path from a restless, ADHD-driven childhood to founding companies through the dot-com era, selling to Salesforce, and ultimately shaping Upfront Ventures over nearly two decades. Mark breaks down how elite founders decide when to sell, how venture capital really works at seed versus growth, and why discipline, timing, and trust outperform hype, especially in volatile markets.
It’s time to explore your curiosity — please enjoy.
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This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.
This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.
This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.
This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.
This episode is supported by Xero, helping businesses use AI with more control through JAX, its in-platform AI finance partner. Get 90% off your plan for your first 6 months at xero.com/highflyers.