Ep 171: What AI Really Means for the Future of Commerce with Mac King, CRO & Co founder of Domaine
OffcutsShow Notes
On this episode, I’m joined by Mac King, co-founder of Domaine, to talk about how agencies are navigating the next wave of commerce and AI.
We catch up on what’s changed since he was last on the podcast, including the merger that created Domaine, their move into the UK market, and how the agency is scaling internationally. Then we get into Domaine’s AI Commerce Suite and what it reveals about how brands are starting to use AI both on-site and behind the scenes.
We talk about how agencies can separate real innovation from AI marketing spin, what makes an AI-native tech stack, and how services businesses can balance experimentation with credibility.
Finally, we explore how this connects to Factory’s Internal and External AI framework, what each of us is seeing in the market, and where the biggest operational opportunities might appear next.
If you’re thinking about where AI actually fits inside a modern commerce organisation, this one’s for you.
This podcast is brought to you by Glara.ai - the Generative Engine Optimization (GEO) platform helping ecommerce brands grow through AI search visibility.
👉 Learn more at Glara.ai/offcuts
Checkout Factory here.
Sign up to our newsletter here.
More from Offcuts
On this episode, Offcuts went live again, this time in London, on stage at Forza Wine in Soho in front of a room of commerce and brand leaders.
On this episode I sit down with Alex O'Byrne, an independent writer, builder and investor focused on AI-first companies, and my former co-founder at the Shopify agency we built and sold together. Alex now runs Alpha Factory, an AI investment company, from Miami. This is his fourth time on Offcuts.
On this episode I sit down with Alister Hewitt, Technology and Operations Director at Rat & Boa and co-founder of Prebuy.
On this episode I sit down with Eleanor Warnock, a writer, journalist and communications expert based in London who has worked for The Wall Street Journal, the Financial Times's Sifted, and the Reid Hoffman-backed AI company Every. She's currently an advisor to Bek Ventures, ranked the top-performing VC firm globally since 2010 by HEC-Dow Jones, and holds an MBA from INSEAD.
On this episode I sit down with Olivier Legris, co-founder of Alter, a native macOS AI assistant that refuses to bet on any single model, and founder of Clauders, the global Claude Ambassador community.