Show Notes
Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million by the end of H1.
That’s just one example of how ElevenLabs is using AI to rethink marketing. Luke Harries, who leads growth at the company behind some of the most realistic AI voice models in the world, shares how that thinking extends beyond webinars, from replacing a $40,000 ad localization tool with an AI system that drove $3 million in incremental revenue, to turning this internal tool into a full-fledged product other companies can now use for themselves.
Luke breaks down what’s working, how they’re measuring AI ROI, and what this shift could mean for the future of marketing.
We discuss: Why ElevenLabs built its own internal Marketing Engineer role The real test for whether a background agent is actually working How one webinar system took pipeline from $100,000 to $8 million How they replaced a $40,000 localization tool with AI How a wave of one-star reviews turned into a $10 million ARR product Why international expansion breaks most SDR systems, and how AI fixed it Connect with Luke: LinkedIn: https://www.linkedin.com/in/luke-harries/ ElevenLabs: https://elevenlabs.io/
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The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.
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