Show Notes
Episode 352 hosts Dr Tania Romano (Head of Medical & Education for SkinCeuticals & skinbetter science ANZ) In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise. She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind both CE Ferulic Vitamin Serum (made by SkinCeuticals) & Alto Defense Serum (made by Skinbetter Science), and why using a combination of ingredients and antioxidants trumps using Vitamin C on its own. Tania then explains the retinoid ladder and how retinoids drive collagen synthesis at the cellular level. She sheds light on why Alpharet (made by Skinbetter Science) wasn't available for several years in Australia and how to best use this product. We reframe the patient consult to improve patient compliance with home skincare and finally - David admits he uses beef tallow!
00:00 Introduction 01:20 Meet our Special Guest: Tania Romano 04:27 Skincare Market Overload 06:10 Cosmeceutical Vs Cosmetic 08:00 Vitamin C Formulation Secrets 09:26 Kids And TikTok Skincare 10:31 Education Vs Marketing 16:58 Top Three Evidence Based Actives 20:23 The Role Of Antioxidants 27:11 How To Use Vitamin C Correctly 32:02 Sunscreen And Skin Aging 35:14 Alpharet Returns To Australia 38:35 Understanding Retinoids 42:09 How Retinoids Build Collagen 44:35 How To Use Alpharet 46:02 Skincare As A Long Term Routine 48:00 How To Tell If A Brand's Science Is Real 49:28 Choosing Science Backed Brands 50:52 Conference Wrap And Outro
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More from Inside Aesthetics
Episode 370 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 20 we delve into: A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye.
Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia) In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine. With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field. 00:00 Introduction 00:41 IA Community App Update 02:09 Meet Our Special Guest: Nicky Tzimas 04:49 NP Pathway Basics 06:17 Costs Hours Advanced Practice 07:52 AHPRA Delay And Reversal 09:47 Appeal To VCAT 11:04 Why Aesthetics Was Dismissed 12:35 Why Become An NP 14:54 Withheld Endorsement Evidence 18:35 Emotional Toll And Impact 20:15 Taking On The Regulator 22:38 Aesthetics Under Fire 24:25 Winning The Tribunal 25:42 University Gatekeeping 28:57 Landmark Case Impact 30:41 Rebuilding Confidence 31:40 Staying Compliant 32:51 Costs And Legal Preparation 34:02 Life As A Nurse Practitioner 35:46 Mental Health In Consults 37:35 Thanks And Next Steps 38:41 Wrap Up VISIT OUR WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE
Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries. 00:00 Introduction 01:51 Meet Our Returning Special Guest Rick O'Neill 02:58 RISE Summit Highlights 05:00 What Changed Since Last Time 06:19 Google AI Overviews Impact 13:56 AI Accuracy And Patient Plans 17:45 Google Vs ChatGPT Usage 20:38 New Search Results Layout 24:07 How To Win In AI Search 31:39 Original Content And E-E-A-T 33:13 Reviews And Aussie Rules 34:41 Compliant Content Strategy 36:10 Mining Your Patient List 36:54 Events That Fuel Marketing 39:22 Webinars That Prequalify 41:33 AI CRM And Chat Agents 43:12 Competition And Speed To Lead 53:47 Luxury Positioning Not Commodities 57:32 Avoiding AI Content Slop 01:00:36 Three Actions To Take Today 01:03:28 Future Of Humans And Agents 01:05:54 Services, Resources And Wrap Up VISIT OUR WEBSITE JOIN OUR WHATSAPP COMMUNITY DOWNLOAD OUR APP IA COMMUNITY: DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up: CLICK HERE
Episode 367 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide. We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent. 00:00 Introduction 01:25 Are You A Commodity? 04:53 Brand Over Products 07:17 Skills Not Mls 10:38 Product Marketing Caveats 11:40 IA Community App Break 13:16 Lovemarks And Patient Avatar 21:54 Audit The Patient Journey 25:19 Clinic Experience Fixes 27:59 Front Desk Brand Impact 28:30 Staffing Challenges 29:16 Branding Done Right 32:15 Consultation Wins Trust 34:44 Post Care Touchpoints 37:04 Texts Over Emails 38:03 Social Media Without Products 39:41 Build Slowly, Stay Authentic 41:46 Social Media Vs Word Of Mouth 44:44 Audit Your Patient Journey 46:08 Map Workflow Automations 47:01 Steal From Great Brands 49:45 Wrap Up And Community
Episode 366 hosts Lisa Price (Founder and Director of Jade Cosmetic Clinic) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future. 00:00 Introduction 00:58 Meet Our Special Guest: Lisa Price 02:28 Podcast App Chat Feature 03:19 From Midwife To Aesthetics 07:06 Opening Her First Cairns Clinic 08:19 Early Clients And Privacy 10:39 Learning Injectables Safely 13:16 Business Basics And Mentors 15:21 Scaling Up And Staff Risks 17:59 Closing A Clinic Location 20:32 Staffing Challenges And Leadership 22:33 How Business Changes You 26:29 Managing Younger Staff 28:35 Coaching Benchmarks 29:35 Boss Vs Friend 30:33 Management Style Tips 32:41 Building A Client Base 34:50 Social Media Limits 35:57 Regulator Raid Story 40:59 Aftermath And Rights 43:02 Biggest Business Lessons 44:39 Family And Boundaries 47:20 Exit And Succession Plan 48:39 Choosing A Business Coach 50:48 Start Again Advice 52:51 Final Thanks And Community