Master P on Building No Limit, Snoop Dogg, Cash Money & Ownership Beyond Music

Master P was offered $1 million. He says he turned it down—and asked what he was really worth. What makes an offer worth accepting when the money could change your life? Master P joins Rashad Bilal and Troy Millings on Earn Your Leisure to explain the thinking behind that decision and the business lessons that followed. From No Limit’s release strategy to Rap Snacks and retail distribution, he discusses what it takes to keep building beyond your first success. In this conversation, we break down: - His account of rejecting a $1 million offer from Jimmy Iovine. - The 85/15 distribution arrangement he describes and why release control mattered. - His perspective on Snoop Dogg’s independence and becoming a boss. - How marketing and shelf placement shape the opportunity for consumer brands. - Why collaboration, fatherhood, and conversations about mental health matter to his next chapter. Master P also discusses No Limit and Cash Money coming together and his ambition to take Rap Snacks public. That ambition is a discussion of future plans, not an announcement that shares are available to buy. If someone offered you life-changing money, what would you need to understand before saying yes? Tell us in the comments. 3 SPOTS LEFT FOR EYLUNIVERSITY.COM 3 YEAR DEAL! #EarnYourLeisure #MasterP #BusinessOwnershipChapters:

00:00 Knowing Your Worth 00:27 No Limit Business Mindset 01:21 Welcome Master P 01:49 Faith And Purpose 04:49 No Limit Cash Money Tour 08:08 Ego Free Deal Making 09:51 Artist Contracts And Education 12:27 Mental Strength Message 14:28 Tour Cities And Nostalgia 18:56 Adapting To Streaming 23:44 Flooding The Market Strategy 28:08 Rap Snacks And Going Public 29:07 Rap Snacks Label Vision 29:21 Acquisition vs Going Public 30:33 Flavors and Origin Story 31:41 Noodles and Healthy Expansion 33:20 Distribution and Shelf Power 35:26 Basketball Coaching Future 37:51 NBA Roles and Player Development 43:06 Fatherhood and Raising Winners 44:39 Tech Wealth and Negotiation Lessons 48:38 No Limit 69 Wellness Hustle 52:36 Tour Dates and Farewell00:00 Knowing Your Worth 00:27 No Limit Business Mindset 01:21 Welcome Master P 01:49 Faith And Purpose 04:49 No Limit Cash Money Tour 08:08 Ego Free Deal Making 09:51 Artist Contracts And Education 12:27 Mental Strength Message 14:28 Tour Cities And Nostalgia 18:56 Adapting To Streaming 23:44 Flooding The Market Strategy 28:08 Rap Snacks And Going Public 29:07 Rap Snacks Label Vision 29:21 Acquisition vs Going Public 30:33 Flavors and Origin Story 31:41 Noodles and Healthy Expansion 33:20 Distribution and Shelf Power 35:26 Basketball Coaching Future 37:51 NBA Roles and Player Development 43:06 Fatherhood and Raising Winners 44:39 Tech Wealth and Negotiation Lessons 48:38 No Limit 69 Wellness Hustle 52:36 Tour Dates and Farewell Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the EYL community for deeper training and a more detailed approach: https://www.eyluniversity.com Join the number one stock club in the world: https://www.ianinvest.com Invest Fest | August 7-9, 2026 Grab early bird tickets now: https://www.investfest.com See omnystudio.com/listener for privacy information.