Show Notes
What happens when you refuse to compromise on quality, even when you're losing $10k a week?
In this episode, we unpack the story behind Guzman y Gomez (GYG) - from a single, cash-bleeding store in Newtown to a global Mexican food juggernaut gunning for Chipotle.
Steven Marks shares how betting everything on quality, people and culture transformed GYG from a passion project into one of Australia’s most ambitious brands.
Here’s what we cover: Why Marks said no to compromise even when the numbers said quit How teaming up with McDonald’s royalty turbocharged GYG’s growth The secret to finding franchise partners who actually scale with you Inside GYG’s lightning-fast IPO and what they did differently How they plan to open 1,000 stores and take on the US market Why clean food, radical transparency and operational speed are GYG’s true superpowers
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