109: Amber Heinrich: The Executive Hippie Who Wrote the Book She Needed Video

Joyce De Bakker has reinvented herself more times than she can count — international moves, relationship endings, a corporate career that looked successful but felt like someone else's life. In 2026, she stopped watching others succeed from the sidelines. She launched her coaching and mentoring business and gave herself a 30-day challenge: write and publish on Substack every single day — no topic list, no strategy, and no perfect plan. In this conversation, we talk about what actually happened during those 30 days — the article that took four hours (and how she kept going!), the deeply vulnerable piece that brought her the most DMs, and the moment she realized she had more to say than she ever thought possible. Joyce also opens up about growing up in a cult, learning to read as an act of rebellion, and how writing "like the Queen" — proper, performed, safe — kept her from hitting publish for years. She shares a couple of simple practices that changed everything: five minutes of breathing before writing, and the discipline of collapsing the time between finishing a piece and putting it out into the world before the inner critic could catch up. In this episode: Growing up in a cult, and what it meant to read outside its teachings

Jennifer Ciaramello is the author of Quiet Boil and founder of Quiet Boil Project, a faith-based ministry for women learning to notice the slow-building heat in their lives and step out of it. She's also a licensed aesthetician with 26 years in the beauty industry. In this episode, Jennifer shares how her book began as a box of handwritten notes. She also shares how that box sat untouched for fifteen years before COVID boredom brought her back to it. We talk about the difference between writing to process and writing to publish, why the ending was harder to write than the trauma itself, and the new moon ritual she used to release the manuscript once it was done. This was a first! In this episode: Why the box became her earliest writing tool, and how this process can work for your own memories

When Cara Chace was a teenager sitting in a Denny's with her dad, she told him, "I want to be a writer." He shot it down before she could finish her Grand Slam. How on earth would she make a living doing that? It took her 30 years to come back around. Today, she calls herself a writer. In between, Cara became a federal special agent, then the social media manager for Megadeth, and then founded a digital marketing agency. She knows how to do social media well — except it made her sick. After three years of healing, she took a two-week break over the holidays in 2025 and felt better than she had in years. The day she switched back into content calendars and platform strategy, however, her body reacted to everything she ate. That was the spark for her book The Social Media Burnout Cure, out now. In this conversation, we talk about what happens when you catch yourself composing a caption in your brain in the middle of a moment where real life is happening. Cara's answer to what to do with "caption brain" is so simple it gave me goosebumps: don't post it. Put it in a Google Doc. And that's exactly how she wrote her book — in just three months. The best parts? She did it without burning out and says that the process was the easiest thing she's ever done. You'll hear how she mined 10 years of her own blogs and talks for material she didn't know she'd already written, why she works from a "morning menu" instead of a word count or to-do list, and why she fired her first cover designer even with a deadline looming. Plus — her favorite Megadeth song and what's in her mug when she writes. You know, all the things we writers want to know. If you've ever said "If it weren't for my business, I'd never be on social media again," this one's for you. What you'll discover: Thinking in captions? Write it down instead. Every time a gold nugget bubbled up, Cara put it in a messy working Google Doc instead of an Instagram reel or story.

It's my birthday, so I'm doing something a little different. There's no guest today, just me, some gifted Tom Ford Lost Cherry perfume I just spritzed on, me, my mic, and a mascara-free, honest catch-up. You'll hear how I'm spending the day, what this year actually felt like, and the decisions I've made that I'm sharing out loud with you today. You're hearing them here first. I walked away from some things with no regrets, and even though I'm nervous, I'm saying yes to some others. And much of it is thanks to a single book that I haven't even finished yet. You'll also hear about how I started books five and six, but book seven was actually next. And I'm not writing it for my business. I'm following God's lead. Which doesn't fit neatly into any kind of book marketing funnel. If you're a woman writing something that lights you up, this one's for you. Takeaways: Choosing a path on purpose means naming what you're letting go of, not only what you're adding.

There's a particular kind of ache that doesn't show up on the outside. You're doing everything right, checking all the boxes with a solid career and a great-looking life. But under the surface, something is off. It's like your current life no longer fits. That's the ache Liz Holtzinger shares with readers in her book Lead Yourself First. Liz spent over two decades teaching rhetoric and composition at Penn State when, on her 50th birthday, she woke up with COVID. She ended up spending this milestone birthday snuggledup alone, under a blanket, and asking herself the big questions she'd been avoiding. What came out of that year was a Substack, started for just one paying subscriber, which eventually became her book. In this conversation, we talk about the chapter she struggled with most. The chapter asked her to look at her past and name something as abuse for the first time. We talk about writing in public before you know what you're building, which I know is what so many writers are bravely doing. We also talk about her Leadership Compass framework, built on clarity, alignment, presence, and truth — the same four words she used to teach her students and used to find her own way back to herself. If you've built something that looks right and feels off, this one's for you. In this episode: The 50th birthday that cracked everything open and sparked what would become her first book