Summary
The concept of "bull spend" in marketing is highlighted as a critical issue, where metrics may appear favorable until scrutinized by financial officers. Marketers are increasingly vocal about the need to focus on meaningful results rather than superficial metrics, such as impressions, which do not translate into tangible revenue. The discussion emphasizes the importance of cutting unnecessary spending and prioritizing effective advertising strategies, particularly on platforms like LinkedIn, which is noted for delivering a high return on ad spend.
The episode delves into advanced theoretical physics, particularly the holographic principle, which suggests that our three-dimensional universe may be a projection from a two-dimensional surface. This idea is rooted in the study of black holes and the work of physicists like Jacob Bekenstein and Stephen Hawking, who explored the relationship between entropy and information in black holes. The conversation progresses to the ADS-CFT correspondence, proposed by Juan Maldacena, which provides a framework for understanding how gravity and quantum field theories can coexist in different dimensions, hinting at a deeper, possibly holographic nature of the universe.
Throughout the discussion, the complexities of string theory and its implications for understanding the universe are examined, including the dualities that arise from different theoretical frameworks. The episode concludes by addressing audience questions about the applicability of these theories to our universe, acknowledging the ongoing debate about the universe's curvature and the nature of gravity in higher-dimensional spaces.
Show Notes
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACE↓ More info below ↓Uploaded 10-04-19We live in a universe with 3 dimensions of space and one of time. Up, down, left, right, forward, back, past, future. 3+1 dimensions. Or so our primitive Pleistocene-evolved brains find it useful to believe. And we cling to this intuition, even as physics shows us that this view of reality may be only a very narrow perception. One of the most startling possibilities is that our 3+1 dimensional universe may better described as resulting from a spacetime one dimension lower – like a hologram projected from a surface infinitely far away.Check out the new Space Time Merch Store!https://pbsspacetime.com/Support Space Time on Patreonhttps://www.patreon.com/pbsspacetimeNeed a Refresher to Fully Understand the Holographic Principle?https://www.youtube.com/playlist?list=PLsPUh22kYmNCHVpiXDJyAcRJ8gluQtOJR#holographicuniverse #holographicprinciple #spacetimeHosted by Matt O'DowdWritten by Matt O'DowdGraphics by Aaron HalevyDirecting by Andrew KornhaberThe holographic principle emerged from many subtle clues – clues discovered over decades of theoretical exploration of the universe. Over the past several months on Space Time, we’ve seen those close clues, and we’ve built a the foundations needed to glimpse the true meaning of the holographic principle. We’ve moved from quantum field theory to black hole thermodynamics to string theory. We’ve made a background playlist if you want to start from scratch, and I especially recommend catching last week’s episode. But this is tough material, so let’s do a review.Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big Bang:Anton LifshitscoolascatsDavid NicklasFabrice EapJuan BenetJustin LloydTim DavisQuasar:James FlowersMark RosenthalTambe BarsbayVinnie FalcoHypernova: chuck zegarDanton SpiveyDonal BotkinEdmund FokschanerJens TheisenJohn HofmannJordan YoungJoseph SalomonekkmMark HeisingMatthew O'ConnorThanks to our Patreon Gamma Ray Burst Supporters: Alexey EromenkoAndreas NautschAntonio RuizBradley JenkinsBrandon LabonteBuruk AregawiCarlo MogaveroDaniel LyonsDavid BehtalaDavid CraneDavid SchmidtDustan JonesGeoffrey ShortGreg WeissJack FroschJames HughesJames QuinteroJinal DoshiJJ BagnellJohn WebberJon FolksJonahJoseph EmisonJosh ThomasKenneth F LeonardKevin WarneKyle HoferMalte UblMark VasileNathan HitchingsNicholas RoseNick VirtueRatfeastRichard BromanScott GossettSigurd Ruud FrivikTim CrookhamTim StephaniTommy Mogensenسلطان الخليفي Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/DonateSPACEUploaded 23-08-18Thanks to Wix for supporting PBS Digital Studios. You can go to https://bit.ly/2o1DSHZ to get started on Wix Code!In 100 trillion years the era of stars will be over.We live in an unusual age – the age when the stars still shine. We should count ourselves lucky – nearly all of future history will be dark. But events will still unfold in that long, cooling darkness, and civilizations may endure. So how will the universe and its far-future denizens spend eternity?You can further support us on Patreon at https://www.patreon.com/pbsspacetimeGet your own Space Time t-shirt at http://bit.ly/1QlzoBiTweet at us! @pbsspacetimeFacebook: facebook.com/pbsspacetimeEmail us! pbsspacetime [at] gmail [dot] comComment on Reddit: http://www.reddit.com/r/pbsspacetimeHelp translate our videos!https://www.youtube.com/timedtext_cs_...Previous Episode:Quantum Theory's Most Incredible Prediction https://www.youtube.com/watch?v=7UwigY4SjKYWhat does the future of our Universe hold? Alas Lewis and Barneshttps://youtu.be/hCXRnwpmJTcHosted by Matt O'DowdWritten by Matt O'DowdGraphics by Luke MaroldiAssistant Editing and Sound Design by Mike PetrowMade by Kornhaber Brown (www.kornhaberbrown.com)In 100 trillion years the last star in the universe will expand the final atoms of its hydrogen fuel and settle quietly into a dim white dwarf, before slowly fading to black over as it radiates away its remnant heat. The era of stars will be over. That 100 trillion years is 10,000 times the current age of the universe, and so the days of starlight and warmth have a way to go. But even when they are done, the universe will be young in comparison to the long, dark ages to follow. In fact our universe will spend almost all of its infinite time in darkness, slowly crawling towards maximum entropy and ultimate heat death.Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big BangAnton LifshitsCoolAsCatsDavid NicklasFabrice EapQuasarDean FuquaMark RosenthalMayank M. MehrotaRoman PinchukTambe BarsbayVinnie FalcoHypernovaChuck ZegarDonal BotkinEdmund FokschanerEugene LawsonJohn HofmannJordan YoungJoseph SalomoneMatthew O’ConnorRatfeastThanks to our Patreon Gamma Ray Burst Supporters: Alexander RodriguezAlexey EromenkoBenoit Pagé-GuitardBrandon CookBrandon LabonteDaniel LyonsDavid CraneDeborah WhittakerFabian OlesenGreg AllenGreg WeissIan AnoanJames FlowersJames HughesJJ BagnellJon FolksKevin WarneMalte UblMark VasileNicholas RoseNick VirtueScott GossettShannan Catalanoسلطان الخليفي Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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