Show Notes
I disagree with most marketing teachers on this one. Don't niche your whole brand — you're constantly evolving, so let your homepage and about page stay general, then make every offer, webinar, and post underneath as specific as you can bear. My speaking teacher Lee Glickstein taught me to find one friendly face in the audience and talk only to that person, and somehow the whole room feels it. Offers work the same way, and the people it isn't for won't unsubscribe, they'll just scroll past.
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