Dr. Jason Wersland | How a Terrible Motorcycle Accident Led to the Invention of Theragun
School of Hard Knocks PodcastShow Notes
Dr. Jason Wersland is the inventor of the Theragun and the founder of Therabody, the global wellness company that transformed percussive therapy and recovery. After a serious motorcycle accident left him in extreme pain, Jason created the first Theragun prototype from a modified power tool and spent years developing the product while facing financial pressure, family doubt and failed business partnerships. In this episode, he explains how he found the right investor, protected the invention, built an entirely new product category and earned adoption from world-class athletes including Cristiano Ronaldo and Aaron Rodgers. The conversation explores invention, resilience, brand building, strategic partnerships and why consistency, persistence and delusion are often required to build something revolutionary.
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