
Show Notes
Every billion pieces of travel content on TikTok and Instagram ends in a dead end. Boop is building the call to action that has been missing the whole time.
Nancy Li Smith is the CEO and founder of Boop, a social travel platform that lets users generate bookable itineraries from their camera roll and share them with friends who can copy, personalize, and book from them directly. This conversation covers how Boop uses on-device AI to extract trip data from photo metadata, how a 50/50 affiliate commission split rewards itinerary creators, and why Nancy believes trust between real people will consistently outperform AI-generated recommendations built on anonymous internet data.
What You'll Learn Social discovery vs. booking infrastructure: 89% of Gen Z travelers already discover destinations on TikTok and Instagram, but the transaction layer remains a disconnected, multi-tab booking experience that captures intent far too late. On-device AI for privacy: Boop processes photo metadata locally on the user's device, extracting location and trip structure without uploading the camera roll to external servers. The trust graph as a product moat: An AI recommendation grounded in a real friend's verified experience consistently outperforms a general-purpose LLM recommendation because it eliminates the need for the user to evaluate the source. Creator commission mechanics: Boop generates affiliate links automatically across hotel, experience, and activity providers, splitting commissions 50/50 between the platform and the original itinerary creator. Long tail outperforms celebrity: The most-copied trips on Boop are not from large influencers. A Chicago-based flight attendant's eight-day Japan itinerary and an Amsterdam local's guide during the Beyonce tour both outperformed influencer-produced content. The experience economy gap: 80% of experience providers globally are not bookable online. The activity market captures only around 20% of actual experience bookings, and Boop sees that as a primary expansion surface. Frequency signal from data: 50% of trips booked through Boop are four days or fewer, suggesting the platform is activating weekend and micro-trip behavior rather than just annual vacation planning. Network formation without explicit tools: Without building dedicated group-coordination features, Boop already sees users naturally sharing itineraries into WhatsApp groups for pre-trip alignment before anyone books a flight.
Time-Stamped Highlights (00:00) Introduction and sponsor (00:32) Nancy's background: Meta Ray-Ban glasses, augmented reality, and the path to travel (02:37) The Venice honeymoon moment that sparked Boop (04:51) Live demo: turning a camera roll into a bookable itinerary (07:55) The BootBesties creator network and the 50/50 commission model (10:44) Balancing influencer reach with the long tail of authentic local trips (13:24) Privacy architecture and on-device AI (17:12) How Boop's AI agent uses the social trust graph versus generic LLMs (21:22) Agentic universal cart: booking hotels, experiences, and niche local providers in one transaction (23:46) The shift from search to social in travel distribution (27:00) Brand strategy: Heineken, sports clubs, and fan-generated itinerary libraries (36:01) Growth metrics: 50% week-over-week growth, doubling users every two weeks (48:49) Founding advice and the community-first approach to building a startup
Guest bio Nancy Li Smith is the CEO and founder of Boop, a social travel platform based in Seattle. She previously led the AI platform behind the Meta Ray-Ban glasses, held CPO roles in enterprise AI, and ran global perception AI and augmented reality partnerships at Microsoft. LinkedIn: linkedin.com/in/nancyliseattle | Company: boopwithme.com
About the Podcast The Travel Tech Podcast features long-form conversations with leaders across travel and technology. The show explores how software, data, operations, and distribution come together in real businesses, with an em
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