Show Notes
In episode three of Sister Secrets, Aoibh and Blá share the history of their beauty brand, BiaBelle. They recount the brand's humble beginnings in their parents' house, the inspiration from their mam, their early product launches, and their luxurious, multifunctional offerings. The sisters discuss their journey through initial hiccups, like delivery issues, to securing their first pop-up shop in House of Fraser. The episode also delves into crucial business decisions, such as turning down initial stockist offers and the impact of COVID-19. They highlight their team expansion, establishment in the UK, and future goals for the brand. The episode concludes with sisterly advice for influencers on maintaining authenticity in brand partnerships. Let us know what you think about Sister Secrets on Instagram: @sistersecretspod and check out @biabellebeauty too.This episode was written and recorded by us and produced by Lucy Lucraft (http://lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review! 00:00 Welcome to Episode Three 00:58 The Birth of BiaBelle: From Lashes to Luxury 01:22 The Multifunctional Magic of BiaBelle Products 03:21 From Humble Beginnings to Business Growth 08:51 Navigating Early Challenges and Hiccups 12:59 Our First Pop-Up Shop Experience 21:03 The Impact of Covid on Our Business 22:53 Expanding Our Team and Reaching New Markets 24:15 Nervous Beginnings and UK Expansion 24:42 Building the Team 29:44 Realizing Our Strengths 31:36 International Presence and Stockist Challenges 42:23 Sisterly Advice and Influencer Insights 46:26 Wrapping Up and Future Stories
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