Show Notes
Welcome to Uncorked – our brand-new podcast series and the first-ever podcast from Cult Wines. We’re kicking off with a proper corker: an insider’s look at the fine wine market from three continents. Hosted by our Co-founder and CEO, Tom Gearing, with guests Joe Alim (Managing Director, Cult Wines Asia) and Jonathan Stevenson (Executive Vice President, Cult Wines North America), this first episode dives into memorable trades, regional insights, and some no-holds-barred chat on the current state of play. If you’re into fine wine and global markets or want to know whether drinking red with Coca-Cola is actually a thing in China, this one’s for you.
📌 What’s covered in Episode 1:
The Trades That Stuck with Us We opened with a look back at our most memorable trades – not necessarily the flashiest labels, but the kind of clever, well-timed moves that stick in your mind for years. Joe recalls the under-the-radar Burgundy pick that exploded in Hong Kong, while Jonathan goes back to his first En Primeur campaign with Château Clinet 2009 – a textbook case of timing and Parker points.
The Global Wine Scene: US vs Asia With Joe based in Hong Kong and Jonathan in New York, we explored how fine wine markets differ across regions. We covered everything from access and tariffs to cultural quirks – including the long-standing (and slightly ridiculous) rumour about Coca-Cola and red wine in China. We also touched on how Hong Kong’s duty-free status makes it one of the best places in the world to drink fine wine – and why US buyers are still catching on to the benefits of storing in the UK.
Burgundy Obsession and the BYO of Dreams Our chat naturally drifted into Burgundy – its allure, its complexity, and why collectors can’t seem to quit it. Jonathan shared stories from La Paulée in New York, a lavish BYO feast where 500+ wine lovers and Michelin-star chefs came together for a night of grand formats, mini-verticals, and wine-fuelled mingling. It's one of those moments that reminds you why we all love this game.
En Primeur 2024 - A Window of Opportunity? We unpacked the Bordeaux 2024 En Primeur campaign – one of the earliest and fastest we’ve ever seen. It’s not a blockbuster vintage, and that’s a good thing. Why? Because compelling prices, faster releases, and reduced pressure mean more room for upside. We discussed why off-prime vintages often outperform the greats, how Asia's appetite for labels creates liquidity, and why 2024 could be one of those quietly successful years for the savvy investor.
The Price of Prestige and the Economic Squeeze We took a candid look at how inflation, labour costs, and interest rates are squeezing château margins and how that’s forcing some estates to make tough pricing decisions. From classified growths to second wines, we broke down why value is back in Bordeaux and where we’re seeing the best buys – from Lafite to Canon.
Younger Drinkers, New Collectors and the Future of Wine Is Gen Z skipping wine? Are we facing a collector crisis? We debated whether the fine wine world is doing enough to attract new audiences. Joe highlighted how Asia is trending younger, Tom pointed out the rise in experience-led spending, and Jonathan touched on how tech like CultX is bringing wine into the modern investing fold. It’s not all doom and gloom, but it’s time for the industry to evolve.
Tariffs and Tensions Finally, we tackled the latest on US tariffs – from Trump’s 200% threat to the current 10% rate – and what it means for collectors and global trade. The key takeaway? Uncertainty is worse than the tariff itself. Once things are clear, buyers can act – and for now, the market seems to be absorbing the impact.
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More from Uncorked: A Cult Wines Podcast
🍷 How are tariffs reshaping the US fine wine market? Who is actually collecting wine in America today? And can the industry solve its access problem before the next generation walks away?
🍷 Is the fine wine market finally turning? Where is liquidity returning? And after more than two years of correction, could flat really be the new up?
🍷 What can the wine industry learn from Taylor Swift? Is fine wine really an investment? And why might France's most protected traditions be its biggest weakness?
🍷 Is English wine finally having its moment? Can the UK sell as much wine as it can now make? And why is vineyard tourism booming right on our doorstep? In Episode 14 of Uncorked, Tom Gearing and Jonathan Stevenson welcome Alice Griffiths, wine writer, columnist and passionate advocate for English and Welsh wine, for a lively deep dive into one of the UK's most exciting wine categories. This episode heads much closer to home. Drawing on Alice's two decades in agriculture and her full-time career championing homegrown wine, the conversation explores cellar doors, vineyard trails, still wines, Welsh producers, social media, supermarkets and even a Guinness World Record attempt involving 80 vineyards in seven days. Alice shares where to start if you want to visit English vineyards, why tourism is becoming a genuine hospitality opportunity rather than a novelty, and what the next stage of the industry really depends on. Together, the panel discusses the English wine boom, the challenge of selling enough of it, and how supermarkets, cellar doors and vineyard visits can each become a doorway into the category.
🍷 Is wine still culturally relevant? What makes someone become a collector? And how can the fine wine trade connect with the next generation?