Home Service Business Coach With David Moerman

304: 3 Ways to Book More Jobs in Your Exterior Cleaning Business

Home Service Business Coach With David Moerman

Show Notes

David breaks down the three levers that actually drive more booked jobs in an exterior cleaning business. He covers what makes marketing do the heavy lifting instead of relying on one tactic, how building a premium price brand changes which bids you win, and how a frictionless customer experience becomes your biggest long-term advantage.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

More from Home Service Business Coach With David Moerman

Oct 23, 2026

I'm joined by Craig Jooste, who went from the exec team at 1-800-GOT-JUNK to co-founding a handyman franchise he grew to 37 units and sold. Now he's scaling Genie Senior Services to 60 territories. We break down what it takes to build a home service brand that runs without you, from a $3,100 average ticket and referral partnerships that close at 85% to running on about $5,500 a month in overhead and protecting your time as an owner.

Oct 20, 2026

I put Meta's AI agent to the test by asking it to get my windows cleaned, then watched it pick a company, fill out the estimate form, and land me a pricing email in under 5 minutes. From there I break down how homeowners are starting to find home service businesses going into 2027. We go from keeping your Google Business Profile complete and stacking Google reviews to showing real prices on your site, adding an online pricing calculator, and building an FAQ around the questions people actually ask.

Oct 16, 2026

I’m joined by Brandon Lazar, who spent 15 years running his own cleaning business before selling it in 2023 for $1.545M. He went from doing admin until 11 PM every night to running 3 locations and 2,500 jobs a year with 3 full-time VAs behind him. We break down how a VA can actually add revenue, from speed to lead and following up on every quote to client re-engagement, neighborhood discount days, and strategic partnerships.

Oct 13, 2026

I'm going solo this week to break down why so many home service business owners get stuck at $20K a month, right around the $180K mark where a lot of owners jump into our program. I walk through the 5 steps that got my own cleaning business past it, from getting off the truck and building a predictable lead pipeline to increasing your average ticket, tightening up your sales process, and building a team that runs without you.

Oct 9, 2026

I'm joined by Josh Latimer, who went from delivering pizza and living in a trailer park to building a window cleaning company doing $50K weeks and selling it to private equity. We break down why most exterior cleaning owners have a pricing problem, not a lead problem, from his FRAP formula and raising your average ticket to the "so that" question and the family systems that saved his marriage.

See all episodes →