The Payments Shed

Ep. 124 - Own What Matters: The Modular Lending Playbook, with YouLend

The Payments Shed

Show Notes

In the latest episode of The Payments Shed Podcast, Kara Parkey is joined by Ted Kirk, Country Head US – Strategic Partnerships at YouLend, in New York City, for a conversation exploring why embedded lending is becoming one of the most strategic capabilities for software platforms, and why the traditional buy versus build debate is no longer enough. Ted takes us inside YouLend's approach to embedded finance, explaining why lending is evolving from a nice-to-have feature into a powerful driver of merchant growth, platform revenue and customer retention. They explore what a successful lending strategy actually looks like, how platforms can identify the right moment to offer financing, and why getting the timing wrong can mean missing significant commercial opportunities. At the heart of the conversation is the shift towards modular lending infrastructure. Rather than choosing between building everything in-house or outsourcing the entire experience, Ted explains why platforms should focus on owning the parts of the lending journey that genuinely differentiate their proposition. From customer relationships and distribution to data, underwriting and infrastructure, they discuss where platforms should invest their resources and where specialist partners like YouLend can help accelerate growth. Kara and Ted also explore what successful go-to-market strategies look like in practice. From launching with a lightweight lending proposition to gradually taking greater ownership as demand grows, they discuss why flexibility matters, the risks of overengineering too early, and how partnerships can evolve alongside the needs of merchants and platforms. The conversation then turns to the US embedded lending market, where Ted leads YouLend's strategic partnerships. They unpack what makes the US different from other markets, the challenges of bringing new platform partnerships to market, and what it takes to compete in an increasingly crowded embedded finance ecosystem. Looking ahead, Ted shares his perspective on where embedded lending is heading over the next 12 to 24 months, the opportunities emerging for platforms that get their strategy right, and why the next generation of embedded finance could be defined less by who builds the most and more by who owns what matters. Plus, Ted steps up for The Payments Shed's legendary Shelf of Shame to nominate one assumption about how platforms approach lending that he'd happily banish forever. *** The Payments Shed Podcast is sponsored by Cyclops. Cyclops helps payments companies offer crypto acceptance, stablecoin settlement and payouts through one unified infrastructure platform. Find out more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cyclops.finance/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** The Payments Shed Podcast is sponsored by Salesloft. Salesloft uses agentic AI to turn buyer, conversation, deal and forecast data into clear actions that help revenue teams sell smarter. Find out more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.salesloft.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** The Payments Shed Podcast is sponsored by Mastercard Open Finance. Mastercard Open Finance enables businesses to use consumer-permissioned financial data to create more connected and personalised financial experiences. Find out more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mastercard.com/global/en/business/open-finance.html⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** The Payments Shed Podcast is partnered with PCN. PCN is a global boutique recruitment agency connecting leading talent and businesses across fintech, cybersecurity, SaaS, e-commerce and Salesforce. Find out more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://teampcn.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Disclaimer: Views expressed are those of The Payments Shed Podcast hosts and guests, not their respective employers. Nothing discussed constitutes investment, legal, tax or financial advice.

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