Nick Tran on How One Marketing Decision Created More Value Than Any Campaign
Create or Destroy: Reimagining Marketing with Seth MatlinsShow Notes
Nick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global CMO when it became Ad Age's Marketer of the Year. Now, as both President and CMO of the joint venture relaunching Cîroc Vodka and Lobos 1707, he's rebuilding a brand whose defining association became a liability while scaling another. For Nick, the value creation equation can look different from the CMO's and President's seats, even if maybe they shouldn’t, and often requires unlearning and breaking old models.
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