Show Notes
B2B buyers spend more time learning from trusted experts, creators, and industry voices. So naturally, companies are investing in influencer programs to build awareness, credibility, and demand.
But what separates successful influencer programs from expensive sponsorships that fail to deliver results?
That’s what Laura Erdem sits down with Brianna Doe, a leading expert in B2B influencer marketing, to discuss.
They'll dive into: - How to identify and choose the right creators for your brand - Common mistakes companies make when launching influencer programs - How to create authentic partnerships that audiences trust - Ways to measure the impact of influencer marketing on pipeline and revenue
Whether you're a CMO, demand generation leader, content marketer, founder, or agency partner, this conversation will give practical insights for building a B2B influencer strategy that goes beyond brand awareness and drives real business growth.
Learn how to build an influencer program that earns trust, drives engagement, and supports revenue generation. Follow Brianna Doe on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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