Show Notes
Download the AI Funnel Toolkit free below — it includes the model pages, the prompts, and the full guide: https://mattc.com/ai The other half of this system (creating the targeted ads that point at these pages) referenced at 7:53 here I explain in this other video: https://youtu.be/pfp9cp-ywKEDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Use this ONE marketing strategy until you're doing at least a million dollars a month.I'm going to show you how easy it is by doing the whole thing on my phone, on the back of my boat, on the lake here in Austin.The strategy is individualized marketing where we are building a separate landing page for each group of buyers instead of pointing every ad at the same page. Until a few months ago this made no financial sense. Now it takes minutes.Grüns used this exact approach to go from nothing to a billion-dollar exit in under three years. We're running it right now in a business putting most of its marketing budget into paid ads. And 99% of advertisers still aren't doing it.Here's the full walkthrough:→ The listicle page format — why a content style that's been around since the beginning of the internet is still the best landing page template you can use→ Grabbing a proven model page and having Claude rebuild it for your product from scratch→ Using voice dictation to prompt on mobile, so this genuinely works from anywhere→ Publishing to a live URL in one tap, and why I wouldn't send real traffic there→ Generating 20 buyer personas — even with no reviews to work from→ Turning one base page into 20 variations, each speaking to a specific buyer→ A real example: "11 reasons new boat owners are replacing the free board that came with their boat”→ How to point targeted ads at targeted pages, and rinse and repeatWhether you're just starting or already running a seven or eight-figure business, this works the same way.
More from The Matt Clark Show
Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthEvery week there's a new AI tool, a new AI technology, and a new thing you're supposed to be doing with AI to survive.Most of it is making people busier, not better.The best way to use AI isn't to do more work. It's to do less work so you can focus on what actually matters. I've used it to cut my workweek in half while running businesses that have created billions in value. And I've watched smart operators burn hours inside of Claude and ChatGPT while their actual results get worse.The problem isn't AI. The problem is that almost nobody is being honest about where AI belongs in your business and where it doesn't.In this video I'm walking through the AI Delegation Framework I use to decide exactly what to outsource to AI, what to keep human, and the two areas where using AI is quietly making you weaker.What you'll learn:- The four-quadrant framework that tells you exactly when to apply AI (and when not to)- The million-dollar bet I placed on the opposite of what most AI content is telling you- Why outsourcing your thinking and strategy to AI is the fastest way to get your lunch eaten- The specific tasks I do outsource to AI (paid ads, sales copy, and why)- The one litmus test to know if AI is actually improving your life- Why I spend 36 hours a week without AI or the internet (and what happened when I stopped)If you're a founder or operator who's tired of the AI hype cycle and wants an honest framework for using it well, this is the video for you.
Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/This is the simplest Facebook ad system I've found to scale to $10,000 a day or more... and it runs on a single campaign with a single ad set!Last month, one of my businesses spent $437,000 of our own money on Meta ads. When I found this setup, it seemed too simple to be real, so I ran it past two friends who own agencies managing millions in ad spend every month. They confirmed it.You can manage this in about an hour a week.What's in the video:- The three things all modern advertising comes down to — good ads, testing, and scaling — and why you need all three- The chocolate cake ad: how one close-up photo helped take us from $2.5M to $25M- How to make good ads: competitor research, pulling copy straight from reviews, and the formats that work- Setting your target — cost per acquisition vs. ROAS, and how our number went from $40 to $100 as the business matured- The exact campaign structure, on screen: one campaign, one ad set, cost per result goal- Why the cost per result setting is the whole thing — you're telling Meta what a customer is worth to you, and it does the testing and scaling for you- The 20-30% scaling rule, how often to actually check performance, and why patience is the ingredient most people skip- The optional second campaign, if you want to get a little fancier- Why most businesses don't need an agency until they're spending a few thousand a dayIf you're running your own ads, thinking about hiring an agency, or already paying one a percentage of spend, this will tell you what you're actually paying for.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.
Watch the full video podcast I did with Ryan Daniel Moran here:https://youtu.be/AAC0G6dNuVY?si=ap7Y9gpV4UXThckDDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Most 7-figure ecommerce founders are quietly killing their own growth by adding more products instead of doubling down on the one that works.Red Bull does $1 billion a year with one 8.4oz can. My coffee company Lifeboost scaled to 8 figures on one core SKU. And in this conversation with Ryan Daniel Moran, I break down why the one-product thesis is the most underused growth lever in ecommerce right now, the math that proves your fifth SKU is costing you more than your first four made, and the upsell logic that beats every "cross-sell to maximize AOV" playbook you've been sold.If you're stuck somewhere between $1M and $10M and wondering why scaling feels harder than it should, this one is for you.
Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/One page in my business has driven over $100 million in sales. In this video I rebuild that exact kind of page from scratch, live, using Claude AI... and the whole thing takes about 12 minutes.No theory, no slides. I pick a random Amazon product, gather the facts, mine the reviews, structure the offer, and deploy a finished, traffic-ready page to Shopify. You watch every step.Here’s what's in the walkthrough:- Gathering the facts (David Ogilvy's rule: the more facts you tell, the more you sell)- How to pull 100+ customer reviews in a couple of clicks — yours or your biggest competitor’s- Using AI to uncover your real buyer personas, in your customers' own words- Why your customers are your best copywriters- The Offer Triad: upsell, scarcity, and guarantee — the three things every offer needs- How to build a guarantee around the risk your customer actually cares about- The listicle page format that's quietly built billion-dollar brands- Pasting it into Shopify and going liveThis isn't about stealing anyone's work. It's modeling what already works so you can skip the trial and error and spend your time on the things that actually add value: better products, better marketing, better service. Get the full system here for free! All the prompts, the offer swipe file, the listicle library, and the checkout URL instructions:https://docs.google.com/document/d/1JG7-NWVIbiQl8nFAK8yKYd3P2Q8wGSS_B7B1NvUSyhg/edit?tab=t.0#heading=h.w83igz718d2f--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.
Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Want to scale your ecommerce business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthIf I had to start from scratch today and build a $10 million business in the next 18 months, this is the exact product I'd sell and the seven-step process I'd use to pick it.I've built five businesses that each did over $10 million in sales, and I've spent the last 12 years teaching other founders to do the same. Most people stuck between $1M and $5M aren't stuck because they're working too little or marketing wrong. They're stuck because they keep launching incremental products that produce incremental results.The fastest way to a $10 million business is not 10 products doing $1 million each. It's one product doing $10 million. That's the keystone product thesis, and in this video I'm walking you through how to actually find one.What you'll learn:- Why your goal should determine your product (and the math that proves it)- The keystone product framework and how Monster Beverage used it to become a $40 billion company- The exact $1M/month sales target you need to hit to back into a $10M valuation- The three pricing strategies (premium, discount, luxury) and when each one actually works- The 1% rule I use to limit risk on every new product test- The reorder discipline that protects your business from getting copied to deathIf you're stuck at seven figures and tired of adding SKUs that don't move the needle, this is the one.