Email Marketing Deliverability for Family Photographers: What I Learned the Hard Way
The Systems and Workflow Magic PodcastShow Notes
Have you ever spent time writing an email you knew would help your audience… only to find out it never reached their inbox? (womp womp) In this episode of The Systems & Workflow Magic Podcast, I’m sharing a very real behind-the-scenes lesson from my own email list. After years of consistent weekly emails, I discovered that my newsletters were quietly landing in spam — and I didn’t even know it until friends reached out. This episode walks you through exactly what Flodesk support taught me about email deliverability, sender reputation, and the small backend habits that can make or break your email marketing. If you’re a family photographer (or creative business owner) who wants your emails to actually get read (and land in your reader's inbox and NOT spam), this one matters.
Resources & Links Mentioned In This Episode ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/email-marketing-deliverability-family-photographers/ ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Get 25% OFF of Flodesk with my affiliate link: https://flodesk.com/c/DOLLYDELONGEDUCATION ▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends
Connect with Dolly DeLong Education 💻 Website 📱Instagram 🎥 YouTube
Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode: ✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love.
email marketing deliverability, emails going to spam, sender reputation email marketing, flodesk email tips, email marketing for family photographers, why emails go to spam, flodesk deliverability, email sender reputation tips, email marketing mistakes photographers make, email list engagement tips, flodesk email marketing, family photographer email marketing, inbox placement tips, marketing emails not delivering, email marketing systems for creatives, organic marketing for photographers, email marketing 2026 trends Hosted on Acast. See acast.com/privacy for more information.
More from The Systems and Workflow Magic Podcast
Picture it: it’s Wednesday night of a packed October week, minis are on Saturday, and you can’t remember if you texted those families. Then Saturday rolls around, and your camera battery is sitting at 12%. Crap...you forgot to charge your batteries because your mind is frazzled!
Nobody will care about your business as much as you do. True. But that doesn't mean nobody will care at all. This week I'm sitting down with Hannah Allen, owner of Outsourcing with Love, to talk about how family photographers can start handing off parts of their business without living out one of those horror stories we've all heard.
You don't sell courses. You don't sell PDFs. You sell sessions, and every email list tip online seems to assume you have a shop tab full of digital products. In this episode, I'm spilling the tea on three ways family photographers can grow an email list when all you have to sell are sessions (like THAT is the only thing you do!!!)
Your December roster (aka your clients) were decided back in September (because of marketing). That means right now, in September, you're deciding what February looks like. If your marketing falls apart every October and January shows up with an empty calendar, you don't have a time problem or a discipline problem. You have a decision problem, and that's much easier to fix. I promise
It's 9:47 PM on a Sunday night. You open Instagram, tap the plus button, type three words into the caption box, delete them, and somehow end up two hours deep in another photographer's feed with nothing posted. Friend, you are not out of ideas, and you are not uncreative. You're asking yourself the wrong question, and in this episode (watch it on YouTube or listen right here on the podcast) I'm spilling the tea on the question I want you to ask instead.