E102: From Glamour Magazine to Nomatera: A Beauty Editor's Journey in Creating Their Own Brand with Aggie Burnett
UNPERFECT WITH ALEXI MCKINLEYShow Notes
Aggie Burnett is the founder of AB Creative NYC, a beauty brand strategist, and publicist based in New York City. With a focus on guerrilla marketing and thinking outside the box, Aggie helps brands start, grow, and scale their businesses, regardless of their stage, from zero to multi seven-figures. She specializes in finding the white space and helping brands discover their unique niche, effectively communicating it, and leveraging it to scale their brands. Aggie believes in self-funding but acknowledges that taking on VC funding or private equity can be beneficial as long as it doesn't compromise ownership in the long term.
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Reading your guys’s confessionals, deepest, darkest, secrets, things you feel ashamed of, things you’re healing from — In hopes that you can help someone feel less alone in their silent struggles.
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so excited for you guys to hear this episode!! as you know, change is hard. Small or big, our brains don’t like change, because it feels unsafe. As y’all know, I’ve made some massive lifestyle changes in the last year that have led me to more happiness and fulfillment and are bringing me closer to becoming the most ideal version of myself. I reverse-engineered the things I did to start making changes so you can start implementing and becoming that version of you, too! Hell, Recording this episode I gave myself a kick in the ass too LOL I’m excited to hear your thoughts, and what goals you are working toward!