Summary
Marketers are increasingly calling out "bull spend," referring to advertising budgets allocated to metrics that may appear favorable until scrutinized by financial officers. This trend highlights the disconnect between marketing strategies and their actual effectiveness in generating leads and brand growth. The conversation emphasizes the need for more accountability in marketing expenditures.
Em Jackson, a glaciologist and National Geographic explorer, introduces a new series focused on climate change and its complexities. She aims to explore the intricate relationship between glacier changes and broader climate issues, emphasizing that individual actions alone are insufficient to combat climate change without systemic changes from corporations and governments. Over the course of twelve episodes, the series will delve into various aspects of climate change, including energy decarbonization, environmental justice, and the challenges faced by different industries in addressing these issues. Jackson encourages collective action and creativity in tackling climate change, framing it as humanity's largest collaborative effort.
Show Notes
Welcome to Crash Course Climate and Energy! Over the next 12 episodes, we’re going to take a look at the ways climate change is affecting our planet, untangle the evolving energy landscape, and learn to think critically about how we, as individuals and as a society, can affect the outcomes. Navigating the politics of climate science is challenging, and such a daunting global issue can feel overwhelming. But there is hope! We’re going to help you understand some of the solutions we can employ to help decarbonize our energy sources and address global climate issues. ***Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourseThanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever:Katie, Hilary Sturges, Austin Zielman, Tori Thomas, Justin Snyder, DL Singfield, Amelia Ryczek, Ken Davidian, Stephen Akuffo, Toni Miles, Steve Segreto, Kyle & Katherine Callahan, Laurel Stevens, Stacey Gillespie (Stacey J), Burt Humburg, Allyson Martin, Aziz Y, DAVID MORTON HUDSON, Perry Joyce, Scott Harrison, Mark & Susan Billian, Alan Bridgeman, Rachel Creager, Breanna Bosso, Matt Curls, Jonathan Zbikowski, Jennifer Killen, Sarah & Nathan Catchings, team dorsey, Trevin Beattie, Eric Koslow, Jennifer Dineen, Indika Siriwardena, Jason Rostoker, Shawn Arnold, Siobhán, Ken Penttinen, Nathan Taylor, Les Aker, William McGraw, ClareG, Rizwan Kassim, Constance Urist, Alex Hackman, Jirat, Pineapples of Solidarity ,Katie Dean, Thomas Greinert, Wai Jack Sin, Ian Dundore, Justin, Mark, Caleb Weeks__Want to find Crash Course elsewhere on the internet?Facebook - http://www.facebook.com/YouTubeCrashCourseTwitter - http://www.twitter.com/TheCrashCourseInstagram - https://www.instagram.com/thecrashcourse/CC Kids: http://www.youtube.com/crashcoursekids Learn more about your ad choices. Visit megaphone.fm/adchoices
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In which John Green teaches you about Beloved by Toni Morrison. I'll warn you upfront, this book is something of a downer. That's because it deals with subjects like slavery, the death of a child, a potential haunting, and a bunch of other sad stuff. John will talk about Beloved in relation to slavery, and how that terrible institution affected individuals, families, and all of American culture in the years surrounding the Civil War. We will also not be getting into whether or not Beloved was a ghost because it really has no bearing on what the book has to say. Also, as usual, spoilers abound, so we recommend you read the book before you watch this video!Want to learn more about Toni Morrison? Check out this episode of Crash Course Black American History: https://youtu.be/CbzLFgW_WgcConsider supporting local bookstores by purchasing your books through our Bookshop affiliate link https://bookshop.org/shop/complexly or at your local bookseller.Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourseWant to find Crash Course elsewhere on the internet?Facebook - http://www.facebook.com/YouTubeCrashCourseTwitter - http://www.twitter.com/TheCrashCourseInstagram - https://www.instagram.com/thecrashcourse/CC Kids: http://www.youtube.com/crashcoursekids Learn more about your ad choices. Visit megaphone.fm/adchoices
We know that temperatures on Earth have fluctuated dramatically in the past, but we also know that by burning fossil fuels we are causing temperatures to rise faster than ever. In this episode of Crash Course Climate and Energy, we’ll introduce some core concepts that will help us throughout the series, like the difference between climate and weather, and take a look back through the Earth’s history at other periods of significant climate change. Chapters:Introduction: Climate Change 00:00The Greenhouse Effect 2:16Earth's Climate Record 4:54Fossil Fuels & The Industrial Revolution 7:58Climate vs. Weather 9:40Climate Change's Effects 10:34Review & Credits 11:36Sources: https://docs.google.com/document/d/1rRJ-L9TLNfPwPfzn3LdjDEw-wHtThwTfDUe2rDtFXQQ/edit?usp=sharing***Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourseThanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever:Katie, Hilary Sturges, Austin Zielman, Tori Thomas, Justin Snyder, DL Singfield, Amelia Ryczek, Ken Davidian, Stephen Akuffo ,Toni Miles, Steve Segreto, Kyle & Katherine Callahan, Laurel Stevens, Stacey Gillespie (Stacey J), Burt Humburg, Allyson Martin, Aziz Y, DAVID MORTON HUDSON, Perry Joyce, Scott Harrison, Mark & Susan Billian, Alan Bridgeman, Rachel Creager, Breanna Bosso, Matt Curls, Jonathan Zbikowski, Jennifer Killen, Sarah & Nathan Catchings, team dorsey, Trevin Beattie, Eric Koslow, Jennifer Dineen, Indika Siriwardena, Jason Rostoker, Shawn Arnold, Siobhán, Ken Penttinen, Nathan Taylor, Les Aker, William McGraw, ClareG, Rizwan Kassim, Constance Urist, Alex Hackman, Jirat, kelsey warren, Katie Dean, Thomas Greinert, Wai Jack Sin, Ian Dundore, Justin, Mark, Caleb Weeks__Want to find Crash Course elsewhere on the internet?Facebook - http://www.facebook.com/YouTubeCrashCourseTwitter - http://www.twitter.com/TheCrashCourseInstagram - https://www.instagram.com/thecrashcourse/CC Kids: http://www.youtube.com/crashcoursekids Learn more about your ad choices. Visit megaphone.fm/adchoices
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