E107 - It’s Never Been Easier to Make Money Online (Here’s How) | Hudson Leogrande

Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/

Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.

Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.

00:00 Introduction 01:20 Kicking things off in NYC with viral hoodie success 04:40 Finding the right manufacturers and negotiating better terms 07:36 Using mentors and AI to scale smarter and faster 10:52 How AI automates content and creator approval 13:36 Purely White’s rise through Snapchat before pivoting to TikTok 16:45 How changes in algorithms nearly sank the business 19:17 What makes a good media buyer and how to track performance 22:26 Scripting influencer content and learning from audience behaviour 25:15 Street interviews and podcast clips as powerful ad formats 28:52 Getting copied by Gap and taking it as a compliment 32:11 Learning from global brands to prep for international expansion 36:10 Why Europe, UK, Canada and cold climates are next 39:34 What they look for in creators beyond follower count 42:05 Why talking on camera builds stronger consumer trust 47:09 TikTok Shops vs Meta for content and sales strategy 50:00 Testing blankets, tees, snack hoodies and what to avoid 53:25 Why top creators rarely leave to start their own brands 56:56 In-house hires over agencies and building a loyal team 60:00 What his day-to-day actually looks like as a founder 62:11 Scaling Nude while keeping focus on what’s working

Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ Transform your physique - https://www.thrstapp.com/ My clothing brand, THRST - https://thrstofficial.com Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Hudson Instagram: https://www.instagram.com/itshudson/ LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/ Website: https://link.me/itshudson