Björk Unravelled

How Björk succeeds in business without really trying

Björk Unravelled

Show Notes

In 2022 Björk released her 10th studio album. Considering how many artists have stopped after five or fewer, it’s a big accomplishment. But it’s even more significant when you consider how experimental Björk's records have been, especially after Homogenic.

So how has Björk managed to make it as an artist even though she’s pretty “uncommercial”? How has she continued to create on a global scale — without compromising her bold artistic vision?

In this episode I’ll share three reasons: her choice of record label, her early relationship with Nellee Hooper, and her DIY attitude.

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More from Björk Unravelled

Feb 9, 2023

Remixes are an integral part of Björk's discography. Think about it: she has multiple remix albums — including Telegram (which remixes Post), Voltaic: The Volta Mixes, and Bastards (which remixes Biophilia).

Dec 15, 2022

En una entrevista en 2016 con Another Magazine, Bjork dijo: “...alguien hizo una encuesta online sobre dónde estaban mis fans... ¡y aparentemente mi típico fan es un chico gay mexicano de 20 años! ¡Me sentí muy orgullosa!”

Dec 15, 2022

In a 2016 interview with Another Magazine Björk said: “...some guy did an online survey of where my fans were… and apparently my typical fan is a 20-year-old Mexican gay guy! I was really proud!”

Dec 1, 2022

Bjork's shrieks, rasps, and growls… are what make her voice her own. But they also have consequences on her long-term vocal health.

Nov 17, 2022

This is part 2 of my track-by-track review of Bjork's new album Fossora.

See all episodes →