
Show Notes
Framework + 6 Prompts to use Claude like an AI Expert: https://clickhubspot.com/bpsv
Ep. 464
Is 95% of today’s writing influenced by AI?
Kipp, Kieran, and guest Ruben Hassid (author of “How to AI” and founder of GPC) dive into how AI is transforming marketing, the future of software, and why human connection still matters more than ever. Learn more on how to master Claude with must-have settings, why writing is thinking (and why that matters in an AI world), and how the next era of enterprise marketing will blend invisible technology with personal connection for real business growth.
Mentions
Ruben Hassid https://www.linkedin.com/in/ruben-hassid/?isSelfProfile=false
GPC https://www.gpc.consulting/
How To AI https://ruben.substack.com/
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Claude https://claude.ai/
Grok https://grok.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
More from Marketing Against The Grain
Build your own AI Business in 3 Hours with < $500: https://clickhubspot.com/jgwf
Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl
Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf
Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm
Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl