Trade Tales

How Kelly Finley is building a firm that brings her joy

Trade Tales

Show Notes

Kelly Finley of Oakland, California, and Atlanta, Georgia–based design firm Joy Street Design on creating a custom database for her firm’s backend, using AI to catch ordering mistakes and why she decided to launch a nonprofit that operates alongside her design firm.

More from Trade Tales

Oct 21, 2026

Laura Lubin on how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process.

Oct 14, 2026

Zuni Madera on setting a room-by-room budget from a project’s outset, where a consultant can help with price education, and how to gauge a client’s desire for art discovery.

Oct 7, 2026

Hattie Sparks Collins on the value in hiring for help with procurement, the systems’ approach that accelerated her firm’s growth, and raising her project standards to invest in her firm’s future.

Sep 30, 2026

Designers Evan Millard, Melissa Oholendt and Audrey Scheck joined host Kaitlin Petersen for a live episode of the show to dish out advice on attracting more qualified leads, investing in photography,understanding profit margins and more.

Sep 23, 2026

Jay Jeffers on how he’s protecting his firm from pipeline volatility, the value in creating a workplace that attracts senior talent, and what he learned from the process of opening his own hotel.

See all episodes →