Humanising Data

Stuart Freer - Chief Information & Digital Officer - Coates

Humanising Data

Show Notes

In this episode, CEO Erin Evans is joined by Stuart Freer, Chief Information and Digital Officer at Coates, a 140-year-old industrial business in the middle of a major digital reinvention.

With a career spanning Tesco, Coles, and Mecca, Stuart has led transformation at scale across the UK and Australia. Now, he’s taking on a different kind of challenge, embedding data and AI into a traditionally blue-collar organisation and reshaping how work actually gets done.

This conversation starts with a tension many leaders are feeling right now. AI is not coming for your job, but it is coming for how your job works.

From there, things get real.

Stuart breaks down why most AI initiatives fail before they even start, and why the real opportunity lies in rethinking processes, not just layering in new technology. It is less about replacing people, and more about stripping out friction, redefining roles, and enabling teams to focus on what actually drives value.

They explore what it takes to lead through this shift, from building trust across teams to balancing innovation with governance, risk, and accountability. There is no playbook, just a constant tension between moving fast and getting it right.

Along the way, they unpack the changing shape of the workforce, the importance of commercial thinking, and why the organisations that win will be the ones that simplify relentlessly.

A grounded, inside look at how leaders are navigating one of the biggest shifts in how we work.

Listen to the latest episode today. See omnystudio.com/listener for privacy information.

More from Humanising Data

Sep 7, 2026

What happens when AI doesn’t just make people faster, but fundamentally changes the way they work?

Aug 3, 2026

What will separate tomorrow's leading organisations from everyone else? In this episode of Humanising Data, Erin Evans sits down with Joe Waller, Chief Technology Officer at Finder. With more than 25 years of experience across software engineering, AI, gaming, fintech and enterprise technology, Joe has held senior leadership roles at IBM, Betfair and FlamingoAI before joining Finder, where he now leads the company's technology strategy.

May 25, 2026

In this episode of Humanising Data, Erin Evans sits down with Su-Ann Porter, Head of Advanced Analytics at GrainCorp, for a conversation that challenges one of the biggest assumptions in the AI conversation today.

Mar 12, 2026

In this episode, Erin Evans sits down with Cameron Price, a global data and analytics leader with more than 20 years of experience working across the US, UK and Australia. Cameron has built and led multiple data businesses throughout his career. He previously founded a consulting firm that was later acquired by Deloitte, and went on to work at AWS, partnering with organisations on large-scale data and AI transformation. Now back in Australia, he brings a unique global perspective on how the data and AI landscape is evolving.

Dec 8, 2025

In the final episode of Season 3 of Humanising Data, our founder Erin Evans sits down with Andrew Dome, Chief Information Officer at Uniting, whose career spans global program delivery, digital innovation, and now the stewardship of one of Australia’s most forward-thinking AI transformations in aged care.

See all episodes →