From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand
DTC POD: How The Best Brands Are BuiltShow Notes
Loren Castle is the CEO and founder of Sweet Loren’s, the #1 natural cookie dough brand in the US. After surviving Hodgkin's lymphoma, she committed to healthier eating and founded Sweet Loren’s with a mission to create scrumptious yet nutrient-rich convenience food.
In this episode of DTC POD, hear from Loren herself as she discusses the growth of her cookie dough business, the strategy that goes into launching new product lines, and the importance of combining personal passion with business acumen for successful entrepreneurship.
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