Defining Your Tone of Voice for Your Business: How to Identify Your Brand's Voice
Christina Talks PodcastShow Notes
In this episode with Christina, she talks about the importance of having a distinct tone for your business when outsourcing social media and marketing activities, and why working on, and with, that tone throughout all you do is essential in remaining authentic and trustworthy to your audience. KEY TAKEAWAYS The more conversations you have with the people helping you with marketing, the more they can help you and your brand get your messaging right. Using something like AI for your copy can be a fast solution but you can also easily lose your tone of voice and with it, your authenticity. Think about the perception of the words you use with your audience. What words would you want your clients and audience to use to describe you? What values are important to you and your business, these will provide clues to what your tone of voice should be. Look at businesses in the same sector as you and what they are doing, there are lessons you can easily learn here, what is working for them? Can it work for you? BEST MOMENTS 02:11 “It’s so important that you do it in a way that protects your sound, the voice that you have for your market” 03:11 Your tone of voice is how you say what you say, it’s how you communicate your message” 04:27 “Think about how you communicate naturally when you talk with people, listen to how you speak” 07:20 “If we define our tone of voice we can define what we’re not going to sound like as well” VALUABLE RESOURCES Christina Talks Podcast https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/ ABOUT THE HOST Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them! LinkedIn Twitter Website
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