How Community Drives Indie Game Marketing | Junae Benne, Benne Media Solutions

Apparently retirement wasn’t enough to keep Larry Kuperman away from Jay Powell.Larry “Nightdive” Kuperman, former VP of Business Development at Nightdive Studios, is back on IndieGameBusiness for another Fireside Chat with Jay, and the two of them are up to their usual shenanigans.There’s no telling exactly where this conversation is going to go. Expect stories from the games industry, lessons from Larry’s career, thoughts on what’s happening in games right now, probably a few opinions, and whatever else happens when you put Jay and Larry together live.Larry may be retired, but he definitely hasn’t run out of things to say.Come hang out, bring your questions, and join Jay and Larry for what should be a fun, unpredictable conversation.Follow Larry “Nightdive” Kuperman:Bluesky: @larrynightdive.bsky.socialX: https://x.com/LarryNightDiveFacebook: https://www.facebook.com/larry.kupermanLinkedIn: https://www.linkedin.com/in/larrykuperman/#IndieGameBusiness #FiresideChat #Nightdive #GameIndustry #GameDev

In this episode of IndieGameBusiness, we’re joined by Benjamin Carcich, Founder of Valarin, Inc., to challenge the game industry’s obsession with process and productivity.Your team can have meetings, tickets, sprints, reports, and a perfectly organized production pipeline, but does all of that activity actually create value?Benjamin breaks down the difference between producing “stuff” and producing value, how studios accidentally incentivize the wrong behaviors, and why processes that were designed to help teams can eventually become obstacles themselves.We’ll explore why teams continue following processes without understanding why they exist, how traditional training can reinforce dysfunctional production habits, and the question leaders should be asking about every process inside their studio.We’ll also dive into leadership in game development and how studio leaders can create environments focused on outcomes rather than simply keeping everyone busy.If your team constantly feels busy but your game never seems to move forward fast enough, this conversation may change how you think about productivity.Follow Benjamin Carcich:LinkedIn: https://www.linkedin.com/in/benjamin-carcich/#IndieGameBusiness #GameDevelopment #GameProduction #IndieDev #StudioLeadership

Rob Carroll is back on IndieGameBusiness, but this time the conversation is very different.When Rob joined us previously, Roll Craft was building the studio and preparing for what came next. Now they’ve actually gone through the fundraising process, and Rob is coming back to talk about what really happened.VCs. Angel investors. Kickstarter. WeFunder. Community funding. They all offer different paths to getting your game funded, but choosing how to raise the money is only the beginning.What happens once your raise actually goes live?Rob joins us to talk about the realities of fundraising, from preparing your company and choosing the right funding approach to the constant work required once the campaign starts. Updates, emails, AMAs, webinars, community engagement, and keeping momentum alive all become part of the job.We’ll also get into what surprised him, what worked, what didn’t, the negatives developers should be prepared for, and the things he wishes more studio founders understood before starting a raise.If you’re thinking about raising money for your game or studio, this is a chance to hear from someone who just went through it.Follow Rob Carroll and Roll Craft:LinkedIn: https://www.linkedin.com/in/rcarroll23/Facebook: https://www.facebook.com/rollcraft.gamesInstagram: https://www.instagram.com/rollcraft_adventure/#IndieGameBusiness #GameFunding #IndieDev #GameBusiness #RollCraft

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