DTC POD: How The Best Brands Are Built

#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius

DTC POD: How The Best Brands Are Built

Show Notes

Natan Bershtel is the Director of Business Development at Pelagic, a specialized operations consultancy that helps commerce brands optimize their supply chains and logistics systems to unlock scalability and profitability.

In this episode of DTC Pod, Natan shares actionable insights on building resilient supply chains for DTC and omnichannel brands, whether you’re just starting out or scaling nationally. He discusses common pitfalls, strategies for sourcing the right partners, the importance of in-person relationships throughout the supply chain, and more.

More from DTC POD: How The Best Brands Are Built

Feb 25, 2026

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the air freshener space that champions natural, tea tree oil-based products. His experience spans hands-on entrepreneurship, product development, and building a high-growth business rooted in Buffalo.

Dec 24, 2025

Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), a 20-year veteran of the herbal supplements industry, and former Chief Innovation Officer at Care/of. He has also been involved with startups including Infinite Garden and Ingredient AI.

Dec 11, 2025

Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing.

Nov 28, 2025

Martin Forde is co-founder and partner at Highline Brands, a retail brokerage focused on helping modern, digitally native consumer brands make the leap into omnichannel retail.

Oct 31, 2025

Oisin O’Connor is the CEO and co-founder of Recharge, a leading subscription management platform. Recharge now powers over 100 million subscribers and has reached $100 million in ARR, offering infrastructure for thousands of brands looking to build, optimize, and scale recurring revenue models.

See all episodes →